The Marketing for Health Coaches Podcast

Dec 10 2024 79 ep. 24 mins 4

The Marketing for Health Coaches Podcast artwork

Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/

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#78: How Farrah Went From Zero Coaching Experience to Helping Clients Overcome Cravings & Fear of Food

Dec 10 2024 37 mins

When Farrah joined the Done-for-You Intuitive Eating program, she’d worked with a handful of clients but she didn't really know what she was doing. She had a lot of information to share, but didn't know how to coach her clients.She found that her clients could follow her recommendations for a while and then they stopped. They struggled with willpower and would try over and over t

#77: How Lauren Went from Selling Cleanses & Weight Loss to Intuitive Eating

Nov 25 2024 27 mins

For years Lauren focused on selling cleanses, detoxes, and resets - and helping clients with weight loss. But she was worried that her clients were getting worse.Yes, like every diet, the cleanses worked… until they were over and her clients went back to their old routines. Weeks later clients were frustrated by the experience. This reflected poorly on Lauren as a coach, and she

#76: Using Intuitive Eating to Help Clients with Emotional Eating

Nov 20 2024 30 mins

As a new health coach, Robynn was feeling stuck with her clients - especially when it came to emotional eating.She wasn't sure which direction to go with them or how to help them self motivate.She knew that people needed more than the exercise and nutrition advice she’d been giving. And she felt uncomfortable trying to prescribe an eating or movement plan.When she heard about Int

#75: What is Intuitive Eating & Why it’s the #1 Skill You Need as a Health Coach or Functional Nutrition Practitioner

Nov 13 2024 43 mins

Want to know how to have the biggest impact on your health coaching clients’ lives?Helping them improve their relationship with food and their body.This is the starting point for any effective health coaching program you offer - regardless of your niche. And guess what…it’s one of the easiest ways to become an in-demand health coach.FACT: 79% of people struggle with their rel

#74: Should You Include Supplements & Labs in Your Program

Nov 05 2024 16 mins

In this episode you’ll learn:What your clients actually want (and how to sell that to them)Why including supplements and labs might discourage people from working with youHow keeping supplements and labs separate from your program empowers your clients - and gives you and them more flexibilityThe financial downside of including supplements and labs in your programsTips on navigat

#73: When Potential Clients Are Scared or Not Ready to Work With You

Oct 28 2024 10 mins

In this episode we discuss:A key question to ask yourself if you’re struggling to determine a niche Why you want to focus on the results you help clients with (vs. the process you take them through)How to put an offer together that minimizes the resistance clients have How to view your clients’ resistance as valuable information vs. something to be fixedLinks/Resources mentione

#72: Can You Market Two Programs Without Confusing Your Audience?

Oct 22 2024 10 mins

In this episode we discuss:What to do if you have interest in two different nichesHow to easily roll out a new program and get your first 3 clientsThe bread and butter of any health coaching businessLinks/Resources mentioned on the show:“5 Clients in 30 Days” Step-by-Step Action Plan

#71: How to Find Clients When Living Abroad

Oct 14 2024 12 mins

During this episode you get to hear me coach Marvina, who is an herbalist living in Panama. While she’s having some early success, I wondered…how many more clients could she be getting if she dialed in her messaging and marketing? In this episode we discuss:Why Marvina is an outlier when it comes to her niche and what’s working for herExperimenting with talk topics that are d

#70: How to Talk About What You Do as a Health Coach

Oct 08 2024 9 mins

If you get stuck when people ask you what you do, this episode is for you.During this episode you get to hear me coach Pammy, a nurse coach, who was struggling with her niche and how to explain what she does. In this episode you’ll discover:What potential clients need to hear before working with youWhat you should avoid talking about because it makes potential clients' eyes glaze

#69: Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients

Sep 30 2024 25 mins

You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky.During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche. In this episode you’ll discover:An example of a niche that’s too narrow, and how to easily exp