The Non-Tech Founders' Podcast

Jun 19 2023 18 ep. 34 mins 30

The Non-Tech Founders' Podcast artwork

Fortnightly conversations about running a business as a non-technical founder. Join Laura and Nathan as they navigate the developer-dominated world of entrepreneurship, bootstrapping and beyond.

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17. Our top tips for Becoming a Non-Tech Founder (and the Future of this Podcast)

Jun 19 2023 39 mins

Today's episode is a summary of our top advice on becoming a non-tech founder in this developer-dominated world.We also cover an update on Laura's WordCamp EU experience and share some news about the future of this podcast. We cover:Laura's first WordCamp EU experience and overcoming fears about public speakingWhy Laura thinks non-tech founders should go audience first when laun

16. Catching Up, Time Boxing, and Leveling Up with A New Hire!

May 29 2023 35 mins

This episode is an off-the-cuff one where we decided to do an update on both Nathan and Laura's current state of affairs. We ended up talking about a couple of really interesting topics ranging from managing your time to making your first full-time hire.We cover:How Nathan's doing after his move into a new apartmentThe challenges that come with managing your time when you're in dif

15. Finding product market fit and 12 months to failure for Nathan's SaaS

May 15 2023 42 mins

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible. We cover: What exactly product market fit is – and how we define itThe three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction) How we think about product market

14. Setting goals, running sprints, and taking sabbaticals.

Apr 25 2023 33 mins

In this episode Nathan and Laura talk about setting goals (and why they’re so important), splitting your work into sprints, and taking regular time off. We cover:Why goals are so important – and how to set them correctly How many goals should you have at a time? And how do you accurately measure a success or failure? How sprints have changed my (Laura's) business for the better

13. Chaos and Kids: Surviving and Thriving While Running a Business from Home

Apr 10 2023 33 mins

This episode is all about running a business at home with kids: how to balance work life with home life – when they're both in the same physical space. We cover:Does age matter? What are the different challenges between an infant/toddler vs. an older child? How to fit work around extracurricular activitiesIs having a lifestyle business setting an unrealistic expectation for your

12. Surviving the Storm: Building and Running a SaaS During a Recession.

Mar 27 2023 43 mins

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive. We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the

11. Educate to Elevate: Using Education as a Marketing Tool for Business Growth

Mar 13 2023 29 mins

This week, Nathan and Laura deep-dive into the topic of Education as Marketing. In the age of #buildinpublic, good old-fashioned marketing seems to have gone the way of the dodo. Is there still value in this tried and tested method of attracting customers?We think there probably is... but we could be wrong. Client PortalBadass: Making Users AwesomeNontechpodcast (Twitter)

10. Timing Your Success: When should you launch your new SaaS?

Feb 28 2023 43 mins

In this episode of the podcast, Laura and Nathan delve into the topic of launching a new SaaS (Software as a Service) and discuss important considerations around timing, product readiness, and generating interest. They explore questions such as, "When is the right time to launch a new SaaS?" and "How polished does it need to be before launch?"Client PortalFeature Flux The Transisto

9. The Power of Email Automation: Insider Strategies for Growing Your Business with Brennan Dunn

Feb 14 2023 32 mins

Today’s episode is the first in our ask an expert series. This is a bit experimental but the idea is that for some episodes we will bring in experts on specific topics to essentially co-host the podcast with us. This week we chatted with Brennan Dunn. Brennan is one of the brightest minds when it comes to email automation. He's successfully built and run multiple businesses using

8. Cracking the Code: A Non-Tech Founder's Guide to Vet and Hire the Right Developer

Jan 30 2023 32 mins

Being a non-technical founder brings its own unique set of struggles. And one of the areas that we always seem to struggle with is hiring a good developer. Today Laura and Nathan talk about their experiences in hiring developers. They share their thoughts on some best practices you can follow and how to get the most out of your time with your new hire. If you have any additional ti