The Strategic Communicator Podcast with Dan Farkas

Apr 23 2024 30 ep. 1
The Strategic Communicator Podcast with Dan Farkas artwork

How do we use communication to make the world a better place?

The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process 

Let’s use communication to bring about a better planet. 

Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.  

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Melissa Fors Shackleford on Embracing Person-Centered Language

Apr 23 2024 28 mins  
Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer. Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications thro

Tom Martin on 2024 Sales Trends, the Gen Z Buyer's Journey, Neuroscience, and a 13-Hour Brunch

Feb 19 2024 31 mins  
In this episode, Dan Farkas, host of 'The Strategic Communicator', talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and digitally-driven expectations.

Becky Vollmer on beating burnout, getting unstuck, finding yoga, and avoiding alcohol

Feb 05 2024 31 mins  
Becky Volmer is a yoga teacher, proud corporate dropout, sober mom, and stepmom to four teenagers. Her book "You Are Not Stuck" empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom. We also discuss why so many journalists and strategic communicators burn out and what leaders and friends can do to help. https://www.yo

Carla Vallone and Sharon Toerek on Personal Crisis and Managing Your Business

Jan 24 2024 34 mins  
How do strategic communicators manage a crisis when it involves themselves or the people they love? Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with

Ken Jacobs on Leadership, Feedback, and Building a Better Business Plan

Nov 07 2023 29 mins  
Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching. For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C

Chad Millman on Storytelling, Technology, Sports Betting, Shiny Objects, and Gambling on Yourself,

Oct 18 2023 35 mins  
Chad Millman is Chief Content Officer of The Action Network, a leading source for sports betting news, information, and data. A New York Times best-selling author, Millman also served as ESPN Digital’s Editorial Director and editor-in-chief of ESPN The Magazine. In this episode, Millman discusses the convergence of storytelling and technology, how he balances content creation wit

Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws

Jun 26 2023 23 mins  
Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world's top brands. Jessica has a Ph.D. from Michigan. She's also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want t

Delivering Tangible DEI With Bernadette Davis and John Avila

Apr 27 2023 31 mins  
It's easy to talk about DEI. How can brands and non-profits showcase tangible efforts in a way people want to consume? Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery, they outline content and process to help brands s

Bill Shory on Mass Shootings, Broadcast News, and Using Communication to Help Foster Hope

Apr 12 2023 25 mins  
Bill Shory works two blocks from where a mass shooting occurred in Louisville Kentucky. In this episode, he talks about how this tragedy impacted his strategic communication firm, clients, and community. Bill also discusses his experience as a news director and how strategic communicators can help journalists tell more accurate and impactful stories in times of crisis. There's no u

Joe Donatelli on Why Media Don't Open Your PR Pitch

Mar 09 2023 28 mins  
Jon Donatelli is a 25-year veteran in the journalism industry and has worked around the country in leading roles. In this episode, the Digital Director of WEWS in Cleveland discusses the media pitching process, why he doesn't open most PR emails, and how he ended up in the crosshairs of Joe Rogan. We also discuss the power of Calzones, laughing while reading, and why bacon and spic