The Unexpected Entrepreneur

Feb 03 2025 145 ep. 19 mins 1
The Unexpected Entrepreneur Podcast artwork

Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically. Podcast cover art image taken by WorkPlay Branding

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What Happens When Your Website Finally Matches Your Talent with Brayden Peterson

Feb 03 2025 29 mins  
In this episode of the Unexpected Entrepreneurial Podcast, Jessie and Brayden Peterson discuss the transformative journey of rebranding Brayden's photography business, Brase Images. We dive into the challenges faced with their previous branding and website, the importance of authentic connections with clients, and the significant improvements seen after the rebrand. About Bras

Squarespace or Showit? The Truth About Website Platforms for Photographers

Jan 31 2025 20 mins  
In this episode, we break down the key differences in the Showit vs Squarespace debate, helping you decide on the best website platform for your needs. Whether you're looking for a Squarespace website with built-in features or a Showit website design with complete creative freedom, we cover it all. This Squarespace review and Showit review highlight important factors like design fl

How to ACTUALLY Use Email as a Wedding Pro with Shannon Vonderach

Jan 29 2025 12 mins  
In this episode of the Unexpected Entrepreneur podcast, Jessie and Shannon dive deep into the world of email marketing, particularly for wedding professionals. Shannon shares her journey from being a burnt-out wedding photographer to discovering the power of email marketing, which transformed her business. We talk about the importance of building an email list, effective strategie

How Jamie Uses Her Blog Posts as a Resource to Save Time

Jan 27 2025 23 mins  
In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Jamie as she shares her journey blogging with Inkpot Creative®. We dive into the importance of SEO, personal storytelling, and how blog posts can serve as valuable resources for client engagement. About Jamie: A dedicated storyteller and trusted confidant, Jamie brings a rare combination of deep li

5 Reasons Why No One is Reading Your Photography Blog Posts

Jan 24 2025 10 mins  
Struggling to get eyes on your blog posts? You might be making one of these biggest blogging mistakes. In this episode, we dive into blogging tips for new bloggers and talk about why people aren't reading your blogs. Whether you're a beginner blogger or looking to avoid common blogging mistakes, this guide is for you. Learn how to blog as photographers and avoid the top blogging mi

Breaking the Myths of Small Business Hiring with Kira La Forgia

Jan 22 2025 49 mins  
In this episode of the Unexpected Entrepreneur podcast, KP and Jessie talk with Kira La Forgia from The Paradigm about the complexities of hiring in small businesses. We talk about common misconceptions about hiring, the importance of understanding HR laws, and the emotional challenges of making the first hire. About Kira: With over a decade of experience in People Operation

Not Sure How Often to Blog as a Photographer? Listen to This Episode

Jan 17 2025 7 mins  
Not sure how often you actually have to blog to see results as a photographer? We've got you covered! Jessie from Inkpot Creative® dives into everything you need to know about consistency, frequency, and how often you actually need to blog in this episode! Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of

Building a Successful Funnel Strategy With Sam Burmeister

Jan 15 2025 33 mins  
In this episode of the Unexpected Entrepreneur podcast, Jessie and Sam discuss the importance of funnels for wedding professionals. We dive into what funnels are, why they matter, and how to effectively implement them in a wedding business. About Sam: Sam writes copy that converts for service providers like photographers, project managers like wedding planners, and more. Her exp

How Blogging is Helping Jenni Chapman Become the Go-To Queer Photographer in the Bay Area

Jan 13 2025 45 mins  
In this episode of The Unexpected Entrepreneur Podcast, we chat with blogging client Jenni (they/them) about their experience with Back Pocket Blogger and the change it has had on their business. From feeling like they were constantly posting on social media and gaining a following that wasn't quite the people they wanted to having dozens of their dream clients land right in their

Our EXACT Checklist for Crafting High-Converting Photography Blog Posts

Jan 10 2025 7 mins  
In this episode of The Unexpected Entrepreneur Podcast, we dive into our EXACT checklist we go through when crafting high-converting photography blog posts. From keyword research to outlining the post to hitting publish, learn the ins and outs of how to create posts that don't just sound great, but also work for you! Our links: + Take our FREE quiz to find out what your photograp