Thrive Podcast for Florists

Apr 15 2025 333 ep. 34 mins 15
Thrive Podcast for Florists artwork

Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs.

Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and making a profit.

Whether you're passionate about making money, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a creative entrepreneur, levelling up your mindset and learning the right strategies for growth. We're so excited you're here!

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The SECRET to Your Most Profitable Mother’s Day Yet 🤫

Apr 15 2025 22 mins  
In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can

Maximize Your Mother's Day Revenue—Without Burnout 😮‍💨

Apr 08 2025 34 mins  
Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel confident heading into

How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊

Apr 01 2025 28 mins  
Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targetsThe power of reverse engineering your

Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰

Mar 25 2025 28 mins  
Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you showcase becomes your “online ca

From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩

Mar 18 2025 34 mins  
Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales process so it works for you

Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳

Mar 11 2025 26 mins  
Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking down the 3 biggest mistakes

Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯

Mar 04 2025 31 mins  
If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients without the burnout of dail

Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅

Feb 25 2025 27 mins  
If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise your prices — an

How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅)

Feb 18 2025 30 mins  
Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your prices and lead the sales p

The Marketing Myth That’s Holding You Back (and what to do instead) 😀

Feb 11 2025 25 mins  
Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that doesn’t rely on "going vi