We Earn Media

Feb 04 2025 81 ep. 38 mins 26
We Earn Media Podcast artwork

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human! 

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Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson

Feb 04 2025 15 mins  
In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, Mississippi, as a case study.

Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As

Jan 21 2025 18 mins  
In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine your strategy.

How Cassandra Brooklyn Picks Products to Feature in Top Publications

Jan 14 2025 22 mins  
Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and growing with us. Thank you for your support over the years—we can’t wait to see you on the new feed!

79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

May 21 2024 42 mins  
Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analyzing a pitch for a seasonal

78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)

May 14 2024 49 mins  
Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the flipside a mention of the all-

77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)

May 07 2024 49 mins  
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and center and learn how that story

76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman

Apr 30 2024 49 mins  
Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this latest episode. In this episo

75: Pitch A Contributed Article with Luz Corona (ADWEEK)

Apr 23 2024 49 mins  
Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert. In this episode, you'll learn… How a real co

74: Media Training 101 with Joni Sweet

Apr 16 2024 36 mins  
Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to turn your good media training ski

73: How Publicists Can Become Indispensable with Tamara Sykes

Apr 09 2024 42 mins  
Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and digital PR expert, tells us how p