World Class Copywriting and Marketing Podcast

Oct 19 2023 25 ep. 9 mins 26
World Class Copywriting and Marketing Podcast artwork

The World Class Copywriting and Marketing Podcast features freelance copywriter Robert Sean Pascoe's greatest tips, tricks, and techniques for writing breakthrough advertising and marketing campaigns that have the power to supercharge your business!!!

  Business  Education
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The Unbeatable Power of Direct Response Copywriting

Jul 28 2020 19 mins  
Copywriting is a profitable skill for entrepreneurs to master, in particular this amazing specialty called Direct Response Copywriting… In fact, it’s maybe THE single most powerful weapon you can utilize to IMMEDIATELY increase your sales and ultimately your profits.In episode one of The World Class Copywriting and Marketing Podcast, you’ll discover: ---> Why direct respon

Writing That Sells - The Heart of Direct Response Copywriting

Jul 28 2020 37 mins  
Do you know what the true heart of direct response copywriting is? It’s writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you’ll discover: What top copywriters say the is #1 factor in being a genuinely GREAT copywriter… The fundamentals of “Making a Sale” in copywriting… The ONLY things your potential customers or clients really c

The Real Reasons Why We Buy Anything - Advertising Psychology

Jul 28 2020 25 mins  
Great copywriting is emotional copywriting. Your copy should be SOAKED in emotions in order to be successful.In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically:* Greed * Flattery * Anger * Guilt * Salvation * Pride and Danger * The Desire for Gain … with the overwhelming most persuasive emotion

The Critical First Steps To Kick-Ass Copywriting

Jul 28 2020 23 mins  
Who Else Wants To Unlock The Secrets of Truly Powerful Copywriting?Before you start mastering the NINJA level tactics of writing that persuades, influences and sell, you MUST learn the critical first steps of Kick-Ass copywriting, including: What to say and NOT to say in your copywriting to maximize results... The ONLY things that are truly important to your target audience... The

The BIG Secret to Copywriting Success

Jul 28 2020 21 mins  
Do you think you know it all when it comes to copywriting?Well, even veteran copywriters often forget about the BIG secret to writing a truly persuasive marketing message that REALLY connects with their prospects.In this episode of The World Class Copywriting and Marketing Podcast - Freelance Direct Response Copywriter and Marketing Strategist Robert Sean Pascoe dives DEEP into the

The 10 Commandments of Direct Response Copywriting (Part One)

Aug 02 2020 23 mins  
Aren't rules meant to be broken? Well, YES and NO... but before you can even consider "stretching the rules" you need to know what they are!!! In this first of a two part episode, we'll take a close look at my 10 Commandments of Direct Response Copywriting. I guarantee if you learn these rules and stick to them 90% of the time that you'll see positive results you can take to the ba

The 10 Commandments of Direct Response Copywriting (Part 2)

Aug 13 2020 24 mins  
If you are an entrepreneur who needs to write sales copy to boost your conversions or if you are an up and coming freelance copywriter, you can't go wrong if you stick to these 10 commandments of direct response copywriting. In the last episode of The World Class Copywriting and Marketing Podcast, we covered the first of five commandments which are: 1. Give A Reason for Every Claim

COPYWRITING TIP - Coming Up with The Big Idea

Nov 24 2020 3 mins  
Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip… Today I’m talking about developing The Big Idea in your copywriting. The “Big Idea” Is… … the central theme…

COPYWRITING TIP - How To Create Your Customer Avatar

Nov 24 2020 3 mins  
Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines Today I’m talking about creating your customer avatar. An avatar is marketing speak for defining a 3D image of who your ideal customer is. This is so you can speak directly to their most important WANTS, NEEDS, DESIRES a

COPYWRITING TIP - The First Deadly Copywriting Lie

Nov 24 2020 4 mins  
Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines Hey, it’s Robert Sean Pascoe with another World Class Copywriting and Marketing Quick Tip. Today I’m talking about the first deadly copywriting lie that you should avoid like the plague… What is this LIE? It’s tha