Behind the Launch

Apr 24 2024 10 ep. 13 mins 2
Behind the Launch Podcast artwork

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

  Business
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Trailer for Behind the Launch

Feb 24 2023 3 mins  
Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.

It's a Roller Coaster

Feb 24 2023 18 mins  
Key members of the Mirasee launch team demonstrate the roller coaster ride of launching a product or service. In this maiden episode, the team expresses elation at the million-dollar launch in May of 2020 and disappointment when the May 2021 launch falls far short.

It's Time to Regroup

Feb 24 2023 14 mins  
When the launch of a product or service goes poorly, what do you do? Ideally, you regroup. Listen in to hear what that looks and feels like, Mirasee-style.

Wired to Be Optimistic

Mar 10 2023 12 mins  
After you regroup and debrief, it's time to test your assumptions and hypotheses. Mirasee CEO Danny Iny and others discuss the best stance to take when approaching this goal.

It's a Roller Coaster (Again)

Mar 17 2023 13 mins  
In the run-up to Mirasee's twin test-balloon launches, the roller coaster of emotion begins. Key members of the Mirasee launch team weigh in on the challenges and their version of self-care.

The Launch

Mar 24 2023 17 mins  
Hypotheses have given way to actions, and theories are now commitments — it’s launch time. We hear from the Mirasee team about how they manage the tension and ambiguity of this pivotal period when their best-laid plans finally prove their worth.

Not Bad

Mar 31 2023 11 mins  
Two smaller launches tested hypotheses in preparation for a big May 2022 launch. We hear from CEO Danny Iny and Mirasee team members about the results of those two launches, how they served to forecast the May 2022 launch, and how team members define success.

Anticipation

Apr 07 2023 19 mins  
As the May 2022 launch commences, Mirasee is on a high from the success of February’s trial launch. The team reveals what makes this May launch different, plus examines the myriad innovative audience and affiliate touch points that led up to it.

Finally!

Apr 14 2023 17 mins  
We wrap up this podcast with a look at the results of Mirasee’s big May 2022 launch. Following that, team members Danny, Bhoomi, Joey, Tonya, and Mary share their practical tips, lessons, and advice for entrepreneurs looking to launch.

Encore: Trailer for Behind the Launch

Apr 24 2024 3 mins  
Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch. Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of