Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Nov 20 2020 31 mins 326

Generate passive income and earn a living from home using internet marketing, membership sites, webinars, email marketing, podcasting, and more.

743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients
Aug 03 2020 68 mins  
Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses. You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies. Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book. Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking. The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit. There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business. Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book. Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner. A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it. You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number. You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process. Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them?

741: Book Formula: Solve Problems and Make Money
Jul 27 2020 28 mins  
Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing. It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living. Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors. When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience. Nothing is perfect. Go out there and start doing what you must do. It is wrong to think that you need to make things seamless and perfect because that is only an excuse to never get things done, remain stuck, put-off significant and necessary changes needed to be done and procrastinate. Most often than not, it is the irrelevant and nonexistent fear that keeps you from just doing things. How to create your book: First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. So, create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters. How to create your book: List 10 questions, the first 4 questions may be the simplest that you can think of. Or the basics so to speak. Middle questions 5-7 senseless, pointless, futile questions that you put out there just because. 8th to 10th questions are really well thought and smart questions. From 10 questions, reduce them down to seven. Cross out the three weakest ones. Rearrange and figure out what’s a logical order to rearrange the questions You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios. To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s Run a spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.

740: Use Your Book to Land Local Clients, Build a Local Media Asset, Consistently Post on Social Media and Create a Delegated Business
Jul 24 2020 48 mins  
Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page. Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast. He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known. His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock. In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post. If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts. Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line. When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses. Resource Robert's Done For you Local Media Assets Robert's Local Media Asset Local Turlock

711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel
May 27 2020 27 mins  
Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode: What is 7-Hour book? How to decide if writing a book is the best tactic in your marketing strategy? Factors considered when deciding that publishing a book is the best marketing channel Determine one marketing strategy in creating a book What does it mean when we are using our book for self defense? How is the seven hour book different and what makes it the best solution among others The 7-Hour book process includes structuring, guided interviews, and book creation What is the 7-Hour book? The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it. It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides entrepreneurs the recognition they deserve. How to decide if writing a book is the best tactic in your marketing strategy? Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have. Factors considered when deciding that publishing a book is the best marketing channel Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business. Determine one marketing strategy in creating a book Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out. What does it mean when we are using our book for self defense? It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them. How is the seven hour book different and what makes it the best solution among others? It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime. It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business. The 7-Hour book process includes structuring, guided interviews, and book creation Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there. If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your bus...

710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko
May 26 2020 22 mins  
Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic. Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit? What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the journey of their clients as they work to leverage their web presence. What is the first big step in the Hero Journey concept? - Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world. How does Yoko Co help organizations? What makes them stand out among others? - Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world. What are the common problems that the organizations are experiencing on their website? - not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website. How do you decide on what steps to take in helping a business improve their website and web presence? Applying the best practices we have to get things started and do the tracking across the whole business - For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like: What are social, search impressions, and views of the website look like? Are they translated into traffic or do they visit the website? Do these people (traffic) engage in the website? Does the traffic convert in any level? How do these traffic convert into sales qualified leads? How did they go through the sales process? What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners? How long does the process start to take effect? There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change. Do you have a specific company that stands out in terms of results after working with them? - Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.

709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh
May 25 2020 18 mins  
Sasha Laghonh of is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey. 1) Make sure that you plan your business and your project. - You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker. 2) NEEDS Vs WANTS You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses. 3) YOUR TIME IS PRECIOUS - Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes" 4) GOOD RESULTS TAKE TIME - Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long. 5) RESEARCH - Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later. 6) BET ON YOURSELF - Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people. 7) REMOVE THE NOISES - Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there. 8) DON'T TAKE THINGS FOR GRANTED - Do not be complacent and settle for anything less. You should always strive harder to be better than ...

708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood
Apr 30 2020 28 mins  
Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business. In this episode, you will learn the following: What you need to know when you start creating a website? Does the type of platform in hosting a course matters? Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? What is Learning Manage System (LMS) and what are the fun things you can do with it? What are the considerations when you decide to build a course using Wordpress? What is Caching? What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like: Is the content I am creating in demand, useful, and purposeful? Will this content solve a real-life problem? Will I earn money from creating this content? Does the type of platform in hosting a course matter? If you intend to build a real business, it is best to build that on Wordpress. Wordpress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the Wordpress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems. Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? There are two areas where Wordpress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature. Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc. What is Learning Manage System (LMS) and what are the fun things you can do with it? LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc. What are the considerations when you decide to build a course using Wordpress? Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time. What is Caching? It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location. To learn more about Wordpress, go to WP-Tonic and listen to our podcast about Wordpress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured. Resources

707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris
Apr 29 2020 28 mins  
Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform? What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing? What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow. What are the advantages of different channels in one platform? First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers. For example: we start communicating with through an email. If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are most comfortable using. What are the results of relative results of companies using Omni Channel Marketing? - With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%. What are your best practices in terms of customer segmentation? VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number. Fun ideas of marketing strategies or practices? Creating personal videos for customers Postcards or personal replies Loyalty Programs Customer Support Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart. What is the process of deciding what product to upsell to customers?

706: Money Ripples: Implement an Intentional Mindset to Become Financially Free with Cash Flow Expert Chris Miles
Apr 28 2020 29 mins  
Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. In this episode you will learn about: What works better, follow a to-do-list or or you just go with the flow everyday? What does Chris Miles focus on working? What is Money Ripples? What makes Money Ripples a success? How does Chris Miles stay mindful in making decisions? What are money mindset/handling strategies Chris Miles can share to the listeners? Do you follow a to-do-list or or you just go with the flow everyday? No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do What does Chris Miles focus on working? - Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life. What is Money Ripples? Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most. What makes Money Ripples a success? Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results. How does Chris Miles stay mindful in making decisions? Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. What are money mindset/handling strategies Chris Miles can share to the listeners? It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows. To learn more from the money expert, check out the following: Chris Miles Money Show- you can access on iTunes or any available podcast app. Visit the website Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today Key Quotes: "Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can" "Stop trying to make money instead focus on serving people creating value" "To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind"

705: Relax, Refresh, Re-Energize: Overcome Stress, Anxiety, and Fears with Personal Development Coach Peggy Sealfon
Apr 27 2020 28 mins  
Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges. In this episode you will learn: What is Be Well in Paradise? When is the 2nd Annual Paradise Coast Wellness Experience? What is Paradise Coast Wellness Experience? How do your mind and thoughts affect your well-being? Experience helping and working with a person who almost lost in touch of his/her system? In what ways did you help your client? What is Yoga Nidra? How do you relax, refresh and re-energized yourself during the downtime? What happens to our body when we don't rest or take a break? How do you deal with your personal challenges and struggles in life? What is the first step into wellness especially for busy entrepreneurs? What is the book, Escape from Anxiety all about? What is Be Well in Paradise? - Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast. When is the 2nd Annual Paradise Coast Wellness Experience? - It takes place on 10-12th of January 2020 What is Paradise Coast Wellness Experience? - It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: for more info!) How do your mind and thoughts affect your well-being? - Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being. Experience helping and working with a person who almost lost in touch of his/her system? - A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack. In what ways did you help your client? Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep. Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well. What is Yoga Nidra? - It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation. How do you relax, refresh, and re-energized yourself during the downtime? - Listen to your body and know when to take a break. - Another way, listening to three minute to distress audio to use a little break and it is downloadable in What happens to our body when we don't rest or take a break? - We get stress and it weakens our immune system - It undermines our ability to think clearly and remember thi...

704: Video Persuasion: Storytelling, Brand Building, Demonstration Videos, and Psychological Principles with Rick Cesari
Apr 24 2020 27 mins  
Rick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more. Using Video in Online Marketing Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies. What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand. 4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon) Introduce your Product Demonstrate your Product Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials) Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them! These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model. 2 Negative Practices of most Companies Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue. A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people. Video Persuasion, The Book

703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long
Apr 23 2020 11 mins  
Optimizing Marketing Practice with a Heart Connection. - It's usually in the TV Shows. - Good example is a heartfelt story and then connecting the performers. - As a marketer,we go for our emotional reactions before we take an actions, which is one of the biggest turn offs, when the seller tries to rush the experience. - another turn offs, talking the wants and needs of the audience and if it's not related we jump out very quick. - Rich Lipton says Most people don't want to know how you do it better how you do what you do they wanna know why you do what you do. -Customers know their basic needs. meet their primal needs. - Heart is the keeper of our emotions. Filtering our hearts to get what we want, its physical neurologic aspect. - If we'll put voice to the filter,it will say give me a social connection, speak to my emotions - So it's part of our physiology, its saves mental and energy and gets straight to the heart matter WHAT'S MOST IMPORTANT TO THE PEOPLE YOU WANT TO ENGAGE WITH? DO YOU KNOW HOW THE CLIENT FEELS? Answer: Slow Down. Don't Rush. We want the experience. HOW DO YOU GET IN TOUCH WITH YOUR HEART SO YOU CAN DELIVER THE OFFERINGS Answer: a. Science based approach with an organization called Heart Math Institute. It has congruent communication to heart to the brain. There are some videos and effective exercises. b. Simply breathing in and out your heart center. It comes to the so you can ask simple questions. The breathe is the root. These are the types of practices for the clients. It's profound and durable. If you know to explore bridge a gap in your life, relationships and business. It's very simple, have a complimentary conversation with Laura so you can explore curiosity of what's next by reaching the website:

702: Three Pillars of Change: Lead Others to Lead Themselves Using Your Open Playbook with Larry Dodd
Apr 22 2020 30 mins  
Larry Dodd from is a keynote speaker and thought leader around strengths-based leadership. He challenges you to combine the best of what your team has to contribute with the appropriate management tools for where you are and then trains you to master them. This takes you from where you are to where you need to go, building a results-driven, people-first culture that consistently exceeds expectations. Things you will learn in this episode: What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? In relation to the first pillar, what do people usually come up or discover about their skills and what are the notable ones? Larry Dodd's inherent strength The number one mistake that most organizations or businesses do over and over again What is a Playbook and what is in it? Is there a timeline in the process of developing a playbook? What is the benefit of using and developing a Playbook? Hardest parts in developing a playbook Larry Dodd's journey of change What is the importance of the third pillar, giving away the playbook, in the process of developing one? Playbook's Ideal Client What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? There are three pillars within the Open Playbook methods: Know yourself - know yourself and understand what you could offer in the company or organization. Assess your skills, talents, temperaments and ask yourself what do you offer that nobody else can. Know the kind of playbook you want to create- it is a foundation of building the change plan and its processes, and determining the people who will executive it.By this, you will have a clearer picture what you need and how to develop the change. Give away the playbook- it is important to determine who you giveaway the playbook to because they are the people who you want to build. In relation to the first pillar, what do people usually come up or discover about their skills and what are the important ones? Most of the time, it leads to finding out your temperaments, learning styles, your strengths and weaknesses etc. Larry Dodd's inherent strength Making change. More specifically building people and seeing people's strength in every situation. He belivies that the key to success is getting the right people in the right place, with the right attitude at the right time. Number one mistake that most organizations or businesses do over and over again Lack of self knowledge and the lack of an orientation to develop people based on trust. By building a foundation of trust and confidence, you find the people to develop and help people to see the potential that they really have to offer. What is a Playbook and what is in it? Playbook can start with a document and the concept begins with developing. It demonstrates the change you want to make, the step-by-step process of achieving change, and the effect of change in the industry or business. As a leader, developing a playbook means developing people who will make the process better than it could be imagined. The idea is for people to unleash their knowledge about the business and acknowledge and use their skills to take the business further. Is there a timeline in the process of developing a playbook? It is not so much of a destination but a journey. It is a path. It is something that allows us to continually think about how we improve things, how we make them better, how we build people, who we build, and why. It becomes a way that you do your business. It is changing the heartbeat of that organization and the way that people think about how they do their job, how they interact with each other,

701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry
Apr 21 2020 14 mins  
Elizabeth Barry's upcoming book is "Design Your Mind to be Kind." She's here to talk about the 3 habits of effective communicators and the 7 personalities to become effective communicator. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The idea of this catch is it comes to AWARENESS and ACTIONS AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time. ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people To fly above yourself - just like the birds wings touching your weaknesses humility and vulnerabilities it happens when you are in the moment of stress, obstacles, challenges of communication breakdown see how you react real time practical tip: fly above your self meaning think of your greatest mentor Use your words wisely- like birds singing nicely tips to lessen our speaking, listening and taking care to our selves gaining real time engagement in a conversation, thinking how worthy are you in corporate or in entrepreneur These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK. Resources The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (book) Elizabeth Barry Consulting (official site) Elizabeth Barry on LinkedIn

688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok
Mar 23 2020 10 mins  
Joe Sanok from Practice of the Practice Podcasting talking about Podcasting to level up any type of Business. Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience. Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days) Blog: minimal audience YouTube: reaches an average amount of audience Active Podcasting: reaches a greater amount of audience compared to the other two mediums 5 things to consider about Podcasting Why you should and Should not Do a podcast Why you shouldn't start a podcast - If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time. - Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast. Who and Why you should start a podcast - any businesses who want to attract or reach a larger audience. - any businesses who want to try new things, areas, or approach - If you aspire for your company, services & products, offer, and practices to grow - any businesses who want to expand their network-opening doors for new industries and influencers to bring business together When you start a podcast consider below factors: -Stay true to the core of your business -What and why your passionate about your business -Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast Structures of the Podcast - How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast Regular Podcast- doing it every single day or week. Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast. Planning the "now what" of your podcast - call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation Actual Starting of the Podcast - Deciding what materials and equipments to use: good quality microphone, podcasting software - organized schedule of guests to ensure their availability to guest on the podcast On going marketing of the podcast Questions to ask? - How are you going to market your podcast? - Who should be invited? and where to look for them? Other businesses' approach is: AUTOMATED EMAIL SEQUENCE live webinar which leads into an eCourse, which then leads into being able to make more money. Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast which is free at Additional Tips on Podcasting

682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin
Feb 08 2020 54 mins  
Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers. Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation. He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling. Things you will discover in this episode: How did Drew Griffin's career transition happen? How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies? What is Drew Griffin's Local Media Asset approach or concept? Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The concept of the Local Business Films What do businesses get when they participate and get featured on the Facebook Page? With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page? How did Drew Griffin's career transition happen? Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market. How does Drew Griffin differentiate himself from other Internet Marketers? It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset. What is Drew Griffin's Local Media Asset approach or concept? Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around. Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing.

673: Remove Trapped Emotions Using The Emotion Code: Take Calculated Risks with Michael Losier
Nov 29 2019 42 mins  
Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships. Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives. Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose. Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way. Resources Michael Losier's Official site Michael Losier's e Book Law Attraction Science Attracting More ebook Michael Losier's e Book Law Connection Personal Professional Relationships ebook Michael Losier's e Book Your Lifes Purpose Uncover Fulfills ebook

666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa
Nov 04 2019 40 mins  
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets. Resources Amazon books Podcastnomics: The Book Of Podcasting. To Make You Millions Amazon books Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition Amazon books TRUMPBOOK: How Digital Liberals Silenced A Nation Into Making America Hate Again Official Site Naresh Vissa's Linkedin

649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins
Jul 10 2019 30 mins  
Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients. Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.” Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted. Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies. Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™ Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients. Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice. Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas. Relationships first business second Consistent, integrity-based sales process Empowering and enabling staff with the right skills On-going coaching and reinforcement to ensure intake quality Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them. Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients. If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients. Visit Law Firm Conversions to Schedule Your "Mystery Call Debrief"

634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck
Apr 30 2019 29 mins  
RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money. RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money. Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at Resources (official site) RC Peck on Twitter RC Peck on LinkedIn RC Peck on YouTube

610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes
Oct 31 2018 30 mins  
Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses. He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth." Resources The Wisdom of Walt (official site) The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth (Disneyland): Success Strategies for Everyone (book) Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth (book)

602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr
Oct 05 2018 27 mins  
Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog a leading source for marketing automation and AI. Resources Mastering Online Marketing (free e-book) Magnus Unemyr Blog Magnus Unemyr on LinkedIn Magnus Unemyr on Twitter

600: The Magical Profit-Producing Power of Following Up, Being Organized, and Persistent: 22 Things I Learned From Grant Cardone About Wealth, Mental Health, Happiness, Knowledge, and Making Money
Sep 28 2018 55 mins  
For our 600th episode, we're going to talk about Grant Cardone, who I consider to be one of the top 10 marketers on the planet. Important to note: Grant doesn't know me and he does not appear in this episode. However, I've read (almost) all his books and bought a few other things from him, such as his 10XGrowthCon livestream. He brands himself as a sales trainer and is the best person to learn from if you're looking to up your game, develop a better work ethic, and connect better with your customers & employees. He's definitely the hardest working person I've ever seen. If that makes me a kiss-ass, so be it: 10X rule: it takes 10 times the effort you think it will take, so set your goal, then 10-times that goal, and then 10-times the action you think you'll need to take to hit that goal (avoids "one foot on the brake") Get your money right Have a quiet workspace, rent an office, get employees You don't know if "too much" is too much until you've done it Grocery store rot: feed the beast, keep the traffic, clients, business, and money pouring in constantly You’re always selling (job, career, webinar, class) -- surpass your quota (quick personal videos) Be the most ethical person you know: "ethical" means telling as many people about your product because it’s unethical not to help them by selling it to them Most of us are introverted or shy (the thing you fear is the action you are putting off and should probably take). Be "social" even if you're introverted. Make thank you calls or send postcards to customers. "Someone canceled on me for lunch, let's have lunch." Daily meetings & quotas (measured progress): get into the habit of completion Most people don’t follow-up (36 voicemails, every business in Miami, eat lunch with people) Don't wait to get your ducks in a row before taking action: CRMs or spreadsheets? Just start dialing or contacting. Omnipresence (market yourself in so many places that people can’t ignore you Ramp up as your skill and efficiency improves (Brad Lea videos, morning vlogs, daily LinkedIn posts) Be difficult and ask for what you want Ask questions from prospects (buying a laptop story), mirror and always agree Scheduling & happiness: fill in so much in your schedule that the weeds can’t grow Be so busy that you haven’t even had time to watch your favorite tv show in weeks. Work weekends - don't take them off like everyone else does Write down your goals in the morning and at night If you have multiple jobs / streams of income, be looking for "complementary" skills, i.e. day job to learn coding and create plugins on the side... voiceover artists who get into podcast setup & editing Are you discouraged because someone hasn't called you back? How many times have you failed to call someone back? Call again. Even if they hate you, they’re still talking about you, so just be yourself Resources Grant's articles on LinkedIn 10XGrowthCon (live event) Cardone University (online training, non-affiliate link) The 10X Rule: The Only Difference Between Success and Failure (book) Sell or Be Sold: How to Get Your Way in Business and in Life (book)

592: Stay Focused on Gratitude, Shift Out of Negativity, Get Empowered and Transition to the Next Stage of Your Life with Love and Lifestyle Coach Terri Rose
Sep 05 2018 38 mins  
Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others. After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences. Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself. Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive. Resources Roseville, California Meetup: Finding Your Empowered Self through the Divorce Process Blissify Your Life: Terri Rose, Love & Lifestyle Coach (official site) Email: [email protected] Phone: 916-425-8383

572: Real Estate, Communication and Work Ethic: What Home Buyers and Sellers Need to Know with Dallas Realtor Chris Bentley
Jul 20 2018 29 mins  
Chris D. Bentley is a Dallas Realtor with over 15 years of experience in selling real estate in multiple states. He is a member of the Rogers Healy team, widely recognized as one of the premier real estate companies in the Dallas and Fort Work areas, and the author of 2 books: 7 Home Buying Misconceptions: What Every Home Buyer Needs to Know, and 7 Tips to get the Highest Value for Your House: What Every Home Seller Needs to Know. Since Chris began his real estate career in 2003, he has been committed to providing outstanding service and value to buyers and sellers. In that time he has closed over 40 transactions, all an enjoyable experience! He is highly passionate about client satisfaction and his goal is to educate his clients so that they make the best possible decisions and get a great deal. Chris survived the Real Estate Market Collapse in 2008 as well as a bankruptcy and being broke on multiple occasions. He has since transformed his hardship into success and is now sought after for his expertise on the current real estate market, fix and flip investment properties, and assisting first-time home buyers by providing them with honesty and service that is unmatched. Chris’s experience and knowledge offers your listeners valuable information that will benefit them in their future home buying, selling, and investing endeavors. Resources Chris D. Bentley (official site) Chris Bentley on Facebook Chris Bentley on YouTube

558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg
Jun 20 2018 27 mins  
Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.” Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career. Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing. Resources Call for Content (content marketing) St. Louis Business Podcast Michael Greenberg on LinkedIn Michael Greenberg on Twitter

520: Groundhog Day is an Event, Not a Business Strategy: Embrace Minimalism, Become Goal-Obsessed, Understand Your Customers, and Stand Out from the Crowd with Adam Hommey
Mar 27 2018 49 mins  
Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds. For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like. In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion! Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy

500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin
Feb 16 2018 31 mins  
Kevin Donlin returns to the Marketer of the Day for the 500th episode! He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers. For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working. Resources Marketing Multipliers (membership site, reply to initial email with "Robert Plank 500th episode") Kevin's previous Marketer of the Day interview Marketing Multipliers: 11 Simple Tools to Grow Your Business (book) Client Cloning Systems: Get More Clients Like Your Best Clients Kevin Donlin on LinkedIn

458: Productivity, Influence, and Leadership: Become a Better Communicator and Storyteller By Showing Vulnerability, Imagery and Authenticity with Colin Boyd
Dec 13 2017 35 mins  
Colin Boyd from helps business owners become more influential. He loves to help them discover new levels of confidence and skill in how they communicate their ideas on any stage or platform. Colin talks to us today about what caused him to recently move his business from Australia to California, how to develop your signature story including these three components: vulnerability (challenge, difficult situation) tension (growing challenge, drama) victory Whether you need to get in front of a client and pitch your product, speak at a conference or engage your followers on social media his strategies will help you do this. Colin is a Certified speaking professional with the National speakers Association, qualified Performance Coach with the International Coaching Federation, Certified Trainer, NLP practitioner and also holds a Commerce Degree, Executive Coaching diploma and EDISC Behavioral certification. The real reason he is qualified to help you is because he has done the journey with himself and thousands of clients around the world to go from fear and confusion to confidence and clarity when it come to presenting ideas persuasively. Resources Colin Boyd (official site) Signature Story Template (free PDF template, how to craft your presentation) Daily Output Booster (free download, cheatsheet to make your day more productive)

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