ABM Done Right - A Personal ABM Podcast

Nov 07 2024 98 ep. 36 mins 4
ABM Done Right - A Personal ABM Podcast artwork

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com

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Why We Should Focus on ICP Opportunities vs. Intent Leads

Nov 07 2024 41 mins  
Send us a textIntent should not be your biggest factor when it comes to account selection for ABM. In fact, intent-qualified leads tend to result in lower deal sizes as everyone is reacting to the same signals and predefined needs to the point that it becomes a cost-based decision for buyers. By focusing on the ICP, you can identify those accounts that are a best fit, match your bu

Tyler Pleiss on How Movable Ink Is Moving Away From the ABM Pyramid and Toward an Account-Based GTM

Oct 30 2024 38 mins  
Send us a textLast time on the ABM Done Right Podcast, when he was at Clari, Tyler Pleiss shared why he was taking a 1:1 ABM approach to penetrate 3 markets that were years behind when it came to RevOps. Now, Tyler is at Movable Ink and is shifting the perspective on ABM and the triangle. Listen to the podcast to see how the ABM triangle is no longer relevant.

ABM Hot Takes with Lindsay Baggett

Oct 17 2024 58 mins  
Send us a textMost of the ABM content and insights being shared on LinkedIn, on podcasts and in webinars are redundant so we challenged Lindsay Baggett (ABM leader at Tanium) to address some hot takes that others haven't thought about. The ABM hot takes that Lindsay and I talk about are:1. Most organizations are not ABM-ready when they launch their ABM pilot.2. ABM is not about bet

Jonathan Spier on Getting the Ideal Customer Profile (ICP) Right

Oct 07 2024 53 mins  
Send us a textWhen you hit the core with the right content and messaging, that's when you'll see win rates jump, deal sizes go higher and the greatest lifetime value increases from your future and existing customers. But most GTM teams do not have a clear understanding of who their core is and why. Most ICPs suck as GTM teams do not dig deep enough so that the ICP is predictive of

From ABM to ABX: A Conversation with Briana Evans at Meltwater

Sep 27 2024 58 mins  
Send us a textInside this ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Briana Evans (Head of Global Enterprise Marketing and ABM) about their move from ABM to ABX, During the conversation, they discussed:1. How ABM is not about marketing ownership of accounts -- and it's not about marketing supporting sales. It's a cross functional GTM strategy that stretches

The Role That AI and ABM Tech Should Play in ABM

Aug 20 2024 33 mins  
Send us a textWhile teams are increasing efficiency with ABM tech and AI -- sales and marketing effectiveness have not increased at the same rate. Within this podcast, Erin Mills (CMO of Quorum) and Eric Gruber (CEO of Personal ABM) discuss how we should be leveraging these technologies in the right way so GTM teams do not just see efficiency gains.

How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth

Aug 09 2024 47 mins  
Send us a textAt Personal ABM, we believe that while 1: many and 1: few are an important part of an account-based GTM - it's not ABM. In this podcast, Kristina Jaramillo, Eric Gruber and Nancy Harlan (former ABM leader at UIPath) discuss what 1:1 ABM is and how it should be used for account expansion. Nancy also talks about customer-sponsored 1:1 ABM where you have a champion that

Conversation with Edgar Baum on the Winnable, Addressable Market (WAM)

Aug 05 2024 52 mins  
Send us a textMany GTM teams focus on their TAM and ICP but not the winnable addressable market (WAM) that provides you with the greatest revenue growth. At Personal ABM, we believe that your winnable, addressable market is:1. The percentage of your ICP that matches a problem profile, they have a strategic priority in place and will provide you with the greatest long-term revenue g

Alex Pappas on Overhauling ABM for Riskalyze and Venafi

Jun 13 2024 70 mins  
Send us a textAs most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear:1. The ABM challenges Alex faced at both Riskalyze and Venafi and how he gave the ABM progra

Chris Rack on How Most Intent is Nothing More Than Intent to Learn

Mar 27 2024 23 mins  
Send us a textIn this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in their journey.