We Are, Marketing Happy - A Healthcare Marketing Podcast

May 17 2024 4

We Are, Marketing Happy - A Healthcare Marketing Podcast artwork

Healthcare marketing is constantly shifting - and we're here to help you make sense of it. *Named Healthcare Marketing Agency Podcast of the Year 2023* Hi, I'm Jenny Bristow - the CEO and founder of Hedy & Hopp, a healthcare marketing agency. We started the We Are, Marketing Happy podcast because of our passion for improving patients’ access to care. We believe understanding the innovations and shifts in the healthcare industry is key to making that happen. Please follow, share, and let us know what topics you'd like for us to cover next. Enjoy Learn more about us: www.hedyandhopp.com

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Boutique Agency: What Does That Mean?

May 17 2024 12 mins

The team at Hedy & Hopp has been busy the last six months, flying around the country to meet with prospects in-person, as they choose a new agency partner. In a recent RFP meeting, an executive leader questioned whether a boutique-size agency could actually bring full-service to the table. It was a fair question, and they were surprised by our answer. Being a large size agenc

Rural Marketing: Two Major Challenges

May 10 2024 12 mins

In this week’s episode, Jenny chats with Hedy & Hopp’s own Director of Activation, Lindsey Brown to talk about rural marketing. They discuss the unique challenges and opportunities that working with regional hospital systems or payors in rural communities present:Challenge 1: ChannelLindsey states that access to channels may differ from marketing in urban areas. Rural area

Using CRO to Optimize Paid Media Performance

May 03 2024 8 mins

In this week’s episode, Jenny discusses conversion rate optimization (CRO) for paid media. CRO may benefit you if you are running a paid media campaign where results have stalled, you aren’t getting the conversions you expected, or you have campaigns that are underperforming. Jenny brings up her time at Amazon and details the CRO Amazon employed to increase purchases. She the

By The Numbers: The Current State of Healthcare Marketing Tools

Apr 26 2024 9 mins

With updated HHS guidance rocking the healthcare marketing landscape, our analytics operations team conducted an audit to see what marketing tools folks are still using in 2024. Our team analyzed 118 websites from payers and providers nationwide to see how people have responded to HIPAA guidelines. In this week’s podcast, Jenny provides a snapshot of the current state of health

Your Roadmap To Digital Sophistication

Apr 19 2024 12 mins

Picture this: ● You lack helpful reporting or real-time insights ● Your website has a clunky patient interface ● You don’t utilize personas or data driven media targeting ● You find yourself reacting rather than proactively planning If you can relate to any of these statements, your organization is in need of digital glow-up. In this week’s episode, Jenny outlines a r

The Two Stages of Payor Marketing: Planning Your Year

Apr 12 2024 10 mins

When it comes to payor marketing, or marketing for insurance companies, planning for the year falls into two primary periods of the year: your open enrollment/AEP period and the off-season. In this week’s podcast, our CEO Jenny Bristow breaks down how to plan your marketing efforts for these two stages of the year to maximize marketing success: Always On During your slow time

Brand vs. Performance Agencies: What to Know

Apr 05 2024 8 mins

In this week’s episode, Jenny compares the two primary types of marketing agencies: brand agencies and performance agencies. Brand agencies are focused on big-picture, brand awareness efforts to make sure your brand is well known. Performance agencies, like Hedy & Hopp, focus on the finer details to make sure campaigns are driving strong results. There are three aspects to co

4 Strategic Tips for Marketing on a Budget

Mar 29 2024 10 mins

In today’s episode, Jenny shares her top four tips for marketing on a budget. The vast majority of folks in the healthcare space operate on a smaller budget, and Jenny shares the following tips for maximizing marketing performance when budgets are tight: Know your audience. Who are you marketing to? Develop and understand personas around your target audience, so that you know y

Advancing Healthcare Marketing Through Competitive Intel

Mar 22 2024 11 mins

On this week’s episode of "We Are, Marketing Happy," our CEO & Founder, Jenny Bristow, speaks on a topic that's been brought to light on a lot of our calls with clients and prospects recently - competitive insights. With the new fiscal year approaching for many, it's crunch time to deep dive into competitive intelligence. We're talking about more than j

Does GA4 Actually Suck? & What To Do About It

Mar 15 2024 9 mins

Welcome to this episode of "We Are, Marketing Happy," the podcast that brings joy to healthcare marketing. Today, our host, CEO, and founder Jenny Bristow, dissects a topic that's stirring up the digital marketing world alongside Mark Brandes, Hedy & Hopp’s head of all things analytics and decision science. This episode sheds light on the mixed feelings surroun