Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

May 20 2024 309 ep. 52 mins 474

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

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Professionalism is Killing Your Brand: Here's the Cure

May 20 2024 58 mins

Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself (23:01) - Why going "too" narro

Funnels Don't Build Businesses: Here's What Does

May 13 2024 58 mins

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.(00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The importance of the backend in a bu

How to Build a Content Strategy That "Drives Pipeline"

May 06 2024 53 mins

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - First actionable steps as a marketer

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

Apr 29 2024 63 mins

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.(00:00) - Intro (03:03) - What would be product-led growth and sales-led growth if they were a

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Apr 22 2024 55 mins

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.(00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) - Is competitive intel only for B2B

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Apr 15 2024 54 mins

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.It sounds a bit cliché, doesn't it?That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.(00:00) - In

Stop Wrestling With Pricing: How to Set Prices Customers Want

Apr 08 2024 60 mins

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the perfect price point (15:51

How to Find SPICY Angles That The Right People Cannot Ignore

Apr 01 2024 61 mins

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.Some key takeaways: Avoid the launch hype trap: Focus on creating su

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

Mar 25 2024 55 mins

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career

The BS-Free Guide to Building Communities That Last More Than 3 Months

Mar 18 2024 56 mins

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just