App Marketing by App Masters

Mar 08 2025 869 ep. 32 mins 2.2k
App Marketing by App Masters Podcast artwork

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  Business
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Bootstrapping a Puzzle App to 10M+ Installs

Mar 08 2025 71 mins  
This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstr

Bootstrapping a Puzzle App to 10M+ Installs

Mar 08 2025 69 mins  
This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstr

App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2)

Mar 06 2025 25 mins  
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—acto

Viral First Approach to App Ideas

Mar 04 2025 7 mins  
Turn Viral Videos into Million-Dollar App Ideas! 🚀Struggling to come up with a winning app idea? What if your next big app idea is already out there—hidden in a viral video? Learn how to spot trends, validate demand, and turn engagement into explosive app growth. 🔥👉🏻 Here’s what you’ll learn:✅ How to turn a viral video into a successful app✅ How viral content

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

Mar 01 2025 60 mins  
In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to un

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

Mar 01 2025 63 mins  
In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to un

App Masters Greatest Hits: Episode 8 with Cesar Kuriyama (Part 1)

Feb 27 2025 20 mins  
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—acto

This Calorie Tracker App Makes $800,000 a Month (Cal AI)

Feb 25 2025 12 mins  
Breaking Down Cal AI – The Calorie Tracker App Making $800K/YearCal AI has taken off, pulling in over $800K a year with 300K+ downloads – but how are they doing it? In this teardown, I’ll break down:✅ Cal AI's onboarding flow — what they are doing right✅ Their paywall strategy and areas for improvement✅ Some great tools to guesstimate their strategy✅ Growth & mo

Master Meta Ads to Scale Your App

Feb 22 2025 79 mins  
In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, V

Master Meta Ads to Scale Your App

Feb 22 2025 81 mins  
In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisitio