Brand Perception & Conveying Value in B2B Marketing with Simone Corpora
Oct 11 2024
25 mins
In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more!
00:00 Meet Simone Corpora: Career Journey
05:15 Transition from Agency to In-House