Digital Marketing Made Easy

Aug 21 2024 90 ep. 3
Digital Marketing Made Easy Podcast artwork

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

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Ep 90 - Top Tips for Using Generative AI Ethically in Marketing

Aug 21 2024 13 mins  
In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.

Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy

Aug 07 2024 15 mins  
Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with mo

Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business

Jul 24 2024 11 mins  
In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on op

Ep 87 - 3 Easy Steps to Create a Content Strategy

Jul 10 2024 11 mins  
Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or just starting out, these tips will

Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily

Jun 26 2024 10 mins  
Welcome once again to another episode of Digital Marketing Made Easy.In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging co

Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO

Jun 12 2024 11 mins  
Welcome to Episode 85 of the Digital Marketing Made Easy podcast!In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. Get ready for an epi

Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career

May 29 2024 17 mins  
Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career l

Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

May 15 2024 18 mins  
Welcome to today's episode of Digital Marketing Made Easy.In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customer

Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

May 01 2024 14 mins  
This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has

Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

Apr 17 2024 13 mins  
Welcome to Episode 81 of the Digital Marketing Made Easy podcast.Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer interactions, I'll show you how these t