Distribution First

Mar 03 2025 108 ep. 33 mins 9
Distribution First Podcast artwork

Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.

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The Simple Webinar Playbook That Drives Leads & Sales Every Month ft. Shannon Howard

Mar 03 2025 35 mins  
In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, e

Quick Hit: How I Accidentally Found My Content POV (And It Changed Everything)

Feb 24 2025 6 mins  
In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right.Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everythin

We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary

Feb 17 2025 41 mins  
Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish.James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution. By the end of our conversation

Quick Hit: The Surprising Way We Drove 25K Views Without Starting From Scratch

Feb 10 2025 5 mins  
Get the secret to turning blog posts into viral video content.If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy.Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch.*** WHEN YOU'RE READY♻️ Distribution

Genius Email Marketing Strategy for B2B Marketers (2025) ft. Casey Hill

Feb 03 2025 58 mins  
Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of thi

Quick Hit: What Blogging Does to Your Growth Potential - Ross Simmonds

Jan 27 2025 3 mins  
Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.By the end of this chat, you’ll get why just bl

The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey

Jan 21 2025 42 mins  
In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly ca

The EASIEST Distribution Strategy in 2025 | Small Business Sweet Spot

Jan 14 2025 25 mins  
In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.They cover:The myth of “just putting content out there”Why relying on SEO alone isn’t enough to get your content seenUnderstanding the 80/20 rule for content performanceThe importance of repeating and repurposing your key messagesOverview of the Distribution First Framework⚡️Get the FR

How Successful Marketers Deal with Content Overload (with Erica Schneider) [Best of 2024]

Jan 01 2025 40 mins  
Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of e

Ross Simmonds Schools Me In All Things AI [Best of 2024]

Dec 25 2024 50 mins  
Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.Integrating GPT with Google Sheets for meta descriptions and blog posts.Use AI to enhance your creativity and judgment.Tips for creating effective AI prompts for