That's Marketing, Baby

Oct 14 2024 38 ep. 26 mins 2

That's Marketing, Baby Podcast artwork

Two marketing besties with the gift of gab talk bi-weekly-ish.

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Are Product Marketers Your Secret Weapon?

Oct 14 2024 24 mins

Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing. In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and

Kiss, Marry, Kill: Marketing Edition

Sep 30 2024 35 mins

Let's play a game ... Who's ready to kiss, marry, or kill some marketing strategies? 😈 In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing. Their lists include: * The hot, new algo-preferred post format on LinkedIn * The highs and lows of automation in paid media * How to buil

Jess's Tips for Tackling Big Projects with Confidence

Sep 16 2024 16 mins

We've all had that project that made us both excited and terrified. Maybe it was the first time your manager asked you to tackle something you'd never tackled before. Maybe it was a stretch goal to prove you were ready for that promotion. In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highes

Hypothetical Questions, Round 2

Sep 03 2024 34 mins

What would you do if … * Your content is suffering from too much input from too many people? * You're conflicted on how to delegate between an agency and your in-house team? * You need more customer feedback to do your job better? * Your paid campaign has so many offers and CTAs and there's no way to test them all? Back by popular demand, Jess and Susan dive into another ro

Getting Your Paid & Organic Efforts in Sync with Lashay & Tas

Aug 19 2024 47 mins

Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out? In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid mar

FOMO-Inducing Event Promo Strategies You Need to Know

Aug 05 2024 34 mins

Do your palms start to sweat at the thought of planning your next event? Overwhelmed by the challenge of getting as many of the right attendees as possible to show up? In this episode, Susan and Jess reveal their favorite secrets to getting "butts in seats" and turning your event into a FOMO-inducing success story. We're exploring the intricacies of event marketing — specificall

Ross Simmonds' Guide to Content Repurposing for Higher Engagement

Jul 22 2024 35 mins

The struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing? In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work: * The importance of resharing old content and why it still gets engagement today. * Optimizing

How Social Media Has Totally Changed the Rules of Brand Management

Jul 08 2024 23 mins

Social media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility. In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do. In this Episode: * Brand messaging and navigating competition * Reputation management with social media at the cen

Why Saying No Can Save Your Marketing

Jun 24 2024 28 mins

Deciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It's the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and media are optimized for your buyer's journey. In this episode, Jess and Susan discuss the importance of knowing what your marketing team won't

Adopting a Video-First Strategy with Lindsay McGuire

Apr 08 2024 25 mins

As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel. And believe you me, she practices what she preaches. In this episode, Lindsay shares with Jess: * Her transition to Goldcast and marketing to marketers (00:02:26) * How she juggles an