The Marketing Mentor Podcast

Mar 07 2025 523 ep. 20 mins 1.9k

The Marketing Mentor Podcast artwork

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

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521: Who has the power? with Melody Wilding

Mar 07 2025 31 mins

Who really has the power: you or your client? If you think they do, today’s episode is for you. I talked with executive coach and author, Melody Wilding, whose new book, Managing Up, is just out. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

520: What is strategy? With Kristina Unker of Ma’am

Feb 21 2025 33 mins

If it’s time to stop giving away your most valuable resource – your thinking – and finally get paid for it, this episode is for you. Kristina Unker, owner of Ma’am, a brand strategy firm focused on the hospitality sector, shared her POV on strategy: What is it? How do you do it? How she learned it. And whether AI can do it. And if you like what you hear, we’d love it if y

519: No retainer clients for Jonathan Cleveland

Feb 07 2025 23 mins

Against a backdrop of uncertainty, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares the key to his success, why he has no interest in retainer clients and how he’s handling slashed funding for non profits. And if you like what you hear, we’d love it if you write a review, sub

518: Productizing a Creative Service with Lidia Varesco Racoma

Jan 24 2025 34 mins

If you’ve been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The Essential Nonprofit Branding Toolkit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

517: 12 Ways to Get Quick Wins from the Simplest Marketing Plan

Jan 10 2025 12 mins

If you want quick wins to kick off the new year, today’s episode is for you! Find out what a quick win really is and where to focus in order to make them more likely. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

516: On Time and Patience for 2025 with Alan Seiden

Dec 27 2024 25 mins

We’re wrapping up 2024 and ringing in 2025 with a conversation about time and patience and AI too, of course, with my old friend and self-proclaimed introverted IT geek, Alan Seiden. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

515: Where are they now? with Carrie Simmons

Dec 13 2024 30 mins

For the next installment of the “Where are they now?” series, we learn from Carrie Simmons, former agency owner turned leadership coach and Executive Director of a destination management non profit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

514: How I built it: Ilo Orleans interviews Ilise Benun

Nov 29 2024 42 mins

In today’s episode, we turn the tables and I am interviewed about how I build my business by my very first client, Ilo Orleans, director and producer of films for the likes of Google, Microsoft and other names worth dropping! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

513: Help! My marketing isn’t working! With Ilise Benun

Nov 15 2024 11 mins

If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn’t) working and what to do to make sure it does. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

512: Where are they now with actor/director, Ilo Orleans

Nov 01 2024 32 mins

In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market – listening to Ilo, that is – that I found myself on the path that has become Marketing Mentor. For the next installment in the “Where are they now” series, I bring you my first client, Ilo Orle