FounderVideo Podcast

In the 26th episode of the FounderVideo Podcast, Will Martin interviews Ognjen Bošković, a growth marketer and founder of the community Raven. Recorded live in Belgrade, the conversation covers Bošković's career journey, his experience in B2B SaaS marketing, and the importance of building a founder brand. They discuss the principles of B2B marketing, the concept of a founder br

In this episode, Tom Hunt, founder and CEO of Fame, discusses his journey to achieving 3.8 million ARR without external funding, the lessons learned from management consulting, and the importance of company values and culture in scaling a business. He also shares insights on B2B podcasting, including who should start a podcast, common mistakes companies make, and the significance o

In this episode of the FounderVideo Podcast, Will Martin interviews Itamar Ben Yair, Growth Consultant, discussing the intricacies of LinkedIn advertising, particularly for high-value SaaS products. They explore the importance of creative ads, the differences in marketing strategies for varying ACV products, and the debate between full funnel marketing and direct product messaging.

In this episode of the FounderVideo Podcast, Dale W. Harrison, a strategic marketing consultant, shares his unique journey from experimental physicist to marketing expert. He discusses the importance of understanding human behavior in marketing, the stochastic nature of ad distribution, and the debate over the randomness of digital advertising. Dale emphasizes the significance of r

In this episode of the FounderVideo Podcast, Gabe Lullo, CEO of Alleyoop, shares his journey from recruitment to leading a successful sales development agency. He emphasizes the importance of people in professional services, the role of intent data in sales, and the value of a great product. Gabe discusses strategies for growth, the significance of calls and content, and how to eng

Emir Atli, co-founder and CRO of HockeyStack, shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance

In this episode, Will Martin interviews John Karsant, founder and CEO of LevelUp Leads, about all things outbound sales. They discuss the challenges of outbound sales for SMBs, the importance of defining the ideal customer profile (ICP), and the common mistakes companies make in their outbound efforts. They also touch on the tech stack and data tools used in outbound sales, as well

Elio Narciso, founder and CEO of Scalestack, discusses his background and how his experience at Amazon led him to start Scalestack. He talks about the inefficiencies in sales processes that he observed while working with startups and how that inspired him to create Scalestack. The conversation also touches on topics such as the AWS Global Startup Program, the comparison between Sca

In this episode, Will Martin is joined by Christian Lombardini, founder & host of The Oilfield Leader Podcast, and Bailey Midkiff, Oil City Chapter President of Oil & Gas Workers Association. They discuss the importance of safety in the oil and gas industry and then dive into the topic of using LinkedIn for marketing and advertising. Will explains how his company, FounderVi

Guillaume Jacquet, the founder of Vasco, discusses how Vasco is an end-to-end revenue operation platform for ambitious SaaS businesses. He explains that Vasco empowers revenue operations teams to implement winning go-to-market frameworks by extracting and correcting data from multiple sources and providing tools for analysis. Guillaume highlights the importance of efficient growth