Growth Masters

Jul 18 2024 66 ep. 30 mins 13

Growth Masters Podcast artwork

Join Impressive’s Robert Tadros as he has conversations with some of the masters in growth marketing.

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EP 67: FROM LAW ENFORCEMENT TO DESIGN ENTREPRENEURS: THE UNCONVENTIONAL JOURNEY OF ALISA AND LYSANDRA OF AL.IVE BODY

Jul 18 2024 38 mins

Visit Al.ive body at: https://alivebody.com.au/

EP 66: OZ HAIR & BEAUTY – FROM HUMBLE BEGINNINGS TO A BEAUTY PRODUCTS EMPIRE

May 23 2024 43 mins

Visit Oz Hair & Beauty: https://www.ozhairandbeauty.com/

EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND

Mar 26 2024 58 mins

Visit WHO IS ELIJAH at https://whoiselijah.com.au/

EP 64: KAJAL PALA – HOW ‘EDUTAINMENT’ HAS TRANSFORMED LEARNING AND THE CHALLENGES OF BEING A FOUNDER

Mar 30 2022 36 mins

“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7

EP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS

Mar 16 2022 45 mins

“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” –

EP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS

Mar 02 2022 46 mins

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs

EP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY

Feb 16 2022 49 mins

“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would

EP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH

Nov 17 2021 41 mins

“The aim of the game is to drive acquisition… everybody’s trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from for all things digital

EP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH

Oct 06 2021 39 mins

“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth,

EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI

Sep 23 2021 39 mins

“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just