Paywall Podcast - Subscription strategies for news and magazine publishers

Nov 16 2024 62 ep. 34 mins 6
Paywall Podcast - Subscription strategies for news and magazine publishers artwork

We discuss paywall strategies for content publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.

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Black Friday Without the Profit Burn

Nov 16 2024 16 mins  
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans,

How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience

Oct 17 2024 31 mins  
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler explores Flow Letter, an innovative newsletter system that integrates seamlessly with WordPress to enhance the efficiency and effectiveness of newsletter creation for publishers. The discussion includes a case study on Mexico News Daily's transition from MailChimp to Flow Letter, resulting in signific

Promote Subscription Benefits Over Features in Seconds using AI

Sep 27 2024 25 mins  
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonate with potential subscribers. An e

How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy

Aug 08 2024 46 mins  
This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocat

The Subscription Page Formula: Best Practices Blueprint

Jul 25 2024 36 mins  
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experience and increase conversions. Key in

Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula

Jun 07 2024 17 mins  
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the inefficacy of standalone newsletter signu

From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth

May 10 2024 24 mins  
In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering paid subscriptions for access to p

Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution

Apr 08 2024 17 mins  
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.

Impact of accessibility laws on publishers websites and how to stay compliant

Mar 19 2024 38 mins  
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex

Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond

Feb 13 2024 37 mins  
Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry.Article Summary:In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on the things within our control, steerin