PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner

Oct 22 2024 114 ep. 26 mins 30
PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner artwork

Let’s be honest, creating, building, and growing a salon business and salon brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories daily working with our salon owner clients and beauty community. Now it’s time for you to hear the good, the bad, and the ugly behind what it takes, how to persevere, the lessons learned, the wisdom gained, and how to discover more context, clarity, courage, and confidence in your own salon business journey. To learn more about Nina and Passion Squared, visit passionsquared.net

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Calico Hair: Your Salon Brand Content Is Your Marketing

Oct 22 2024 11 mins  
In this episode, Nina shares a reminder that sometimes it's best to keep the snark in the group chat. Whether it's the latest Calico Hair trend, or things some salon clients do that give you the ick, you need to remember that your salon brand content is your marketing, and everything you post, share, like and comment on can be seen by your current salon clients and potential future

Let's Catch Up: Finding New Rhythms

Oct 15 2024 11 mins  
In this super imperfect episode, Nina shares a raw and real look at finding a new rhythm after a big move to Park City, Utah. Whether it's pumping gas for the first time in six years, getting into someone else's black Subaru Outback, to working in a super rad coworking space after working from home for the last twelve years, there is nothing clean or perfect about learning new thin

Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones

Aug 18 2024 39 mins  
In this episode, we welcome a VERY special guest, David Thurston, owner of Butterfly Loft Salon and founder and CEO of Danger Jones. David shares his journey into the salon industry, his insightful and inspiring stories about taking risks, and how Butterfly Circus created a monumental shift in the salon industry, building community and the power of independent education. David also

Client Shaming, Building Trust, and Your Salon Brand

Aug 04 2024 13 mins  
In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust,

Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones

Jul 28 2024 27 mins  
In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her journey to becoming a hairdresser, despite initial resistance from her parents, how she built a salon clientele in a small town, authenticity and simplicity in creating content, and her unwavering commitment to making hair education a

Growing Your Salon Business Without Relying Solely on Social Media

Jul 21 2024 19 mins  
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagem

Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education

Jul 14 2024 41 mins  
In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leadership and the significance of havin

Let’s Catch Up: Creative Slumps, Content Creation, Seeking Context

Jul 03 2024 20 mins  
In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic re

Salon Owner Insights: Sean Paisant of Entrust Hair

Jun 19 2024 33 mins  
In this episode, Nina welcomes Sean Paisant, Owner of Entrust Hair in Portland, Oregon, and seasoned haircutting educator. Sean shares his journey of building, leading, and growing Entrust Hair over the past 14 years, the origins of Entrust, the shift from an employment-based to a lease-based salon model, the importance of focusing on community and connection between clients and ot

ENCORE EPISODE: What To Do When Your Salon Business Is Slow

Jun 12 2024 26 mins  
Originally aired January, 31, 2024 In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on s