PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner

May 29 2024 30
PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner artwork

Let’s be honest, creating, building, and growing a salon business and salon brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories daily working with our clients and community. Now it’s time for you to hear the good, the bad, and the ugly behind what it takes, how to persevere, the lessons learned, the wisdom gained, and how to discover more context, clarity, courage, and confidence in your own salon business journey. To learn more about Nina and Passion Squared, visit passionsquared.net

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The Year of Perspective for The Salon Industry: Adapting to New Salon Realities

May 29 2024 33 mins  
In this episode, Nina revisits the January 2024 episode on perspective for the salon industry, and reflects on significant global and consumer trends impacting the salon industry from 2023 to 2024, emphasizing the importance of providing care, building trust, and creating value for salon clients. We dive into topics ranging from customer psychology and economic factors to specific

Salon Owner Insights: Danielle Green of Radically Curly Salon

May 22 2024 30 mins  
In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle's recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon brand, which focuses on celebrati

Elevated Salon Prices Require Elevated Salon Experiences

May 15 2024 15 mins  
In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

May 08 2024 28 mins  
In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full time leadership pos

Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

May 01 2024 20 mins  
In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when yo

Non-Competes, Building Trust and Your Salon Brand

Apr 24 2024 17 mins  
In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon

Generational Discourse: A Tale As Old As Time

Apr 17 2024 20 mins  
In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nin

The Trouble with Comparing Your Salon Brand To The One Down The Street

Apr 10 2024 13 mins  
In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a lit

How Salon Clients Find You Online and The Missing Context of Charging Your Worth

Apr 03 2024 20 mins  
In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social m

Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More

Mar 27 2024 19 mins  
In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you're business is slow and you