Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Apr 30 2024 13 ep. 51 mins 12
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies artwork

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.

  Business  Technology
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Welcome to Podcast Marketing Trends Explained

Jan 14 2024 3 mins  
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Mar

The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)

Feb 13 2024 39 mins  
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.This pattern shows up everywhere, and it's known as the Power Law.In this episode, we're breaking

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Feb 20 2024 36 mins  
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grow

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

Feb 27 2024 52 mins  
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing channel used by podcasters to (

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Mar 05 2024 58 mins  
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social me

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

Mar 12 2024 61 mins  
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Mar 19 2024 43 mins  
Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending dras

3 Creative Decisions That Dictate Your Show's Success… or Failure

Mar 26 2024 48 mins  
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

Apr 02 2024 59 mins  
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Apr 09 2024 66 mins  
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 W