Run a Profitable Gym

Dec 01 2024 993 ep. 30 mins 147
Run a Profitable Gym Podcast artwork

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

  Business  Health & Fitness
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January Revenue-Generation Tactic: Healthy Habits Challenge

Dec 01 2024 31 mins  
Cynthia Fotti, Two-Brain mentor and owner of CrossFit Rush, helps gym owners turn healthy habits into thousands of dollars in revenue.In this episode of “Run a Profitable Gym,” Cynthia explains how she helped her gym generate front-end revenue of $3,500 in just four weeks with a healthy habits challenge—and an additional $1,800 in ongoing revenue.Cynthia lays out everything y

0 to 60 Percent of Fitness Revenue: How a CrossFit Gym Added PT

Nov 26 2024 27 mins  
Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month. How? He switched to a PT-focused model with an emphasis on relationship building and holistic wellness.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks to Mike Monaco, owner of RX FIT in New York State, who shares how he

When Every Client Pays You More Than $500 a Month!

Nov 24 2024 15 mins  
Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard. In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM). With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value opti

4 Surefire Ways to Get More Gym Members Without Discounts

Nov 20 2024 20 mins  
Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.John shares four proven strategies to help you attract and retain new cl

"We Don't Have Discounts": How to Keep Your Profit on Black Friday

Nov 17 2024 28 mins  
Slashing prices for Black Friday is a mistake if you sell coaching. Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price. Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money. In this episode of "Run a Profitab

State of the Industry Release Show With Sevan Matossian

Nov 13 2024 112 mins  
Two-Brain's annual industry-defining report is out! The 2024 "State of the Industry" guide is packed with the essential data gym owners need to grow their businesses. This year, it even contains 13 ratings scales fitness entrepreneurs can use to evaluate their businesses and target areas for improvement. How many clients does the average gym have? How much revenue? What do gym owne

State of the Industry 2024: The Data You Need to Succeed

Nov 12 2024 48 mins  
Two-Brain’s fifth annual “State of the Industry” report is out, and it’s more useful than ever. It’s not just a collection of statistics but a practical tool designed to help gym owners assess their strengths and weaknesses and make strategic decisions.Kilo and Wodify kicked in stats from thousands of gyms around the world, and our greatest survey response ever filled the

Focus and Accountability: The Golden Hour for the Win

Nov 06 2024 22 mins  
Dana Fouche is busy.In addition to running Reach Athletics, she’s a mother and the owner of a farm. To ensure she never lets her business falter—even when the cows escape again—Dana uses Chris Cooper’s Golden Hour concept: Every day, do one thing to grow your business before you do anything else.To start her days, Dana goes to a quiet place, clears her head, works on simple

Want to Make $100k? Here Are 3 Gym Business Models That Work

Nov 03 2024 33 mins  
Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year. Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.The first gym owner ran bi

From 12-Hour Days and Low Wages to Top-Earning Gym Owner!

Oct 30 2024 29 mins  
Three years ago, gym owner Magnus Bjorsvik increased rates dramatically, and some of his clients were angry about it.Today, Magnus is on Two-Brain’s Top 10 leaderboard for net owner benefit (NOB)—salary, dividends and anything else the gym pays its owner. He also won the coveted Clients’ Choice Award at this year’s Two-Brain Summit in Chicago. In this episode of “Run a Pr