The AdPod

Dec 04 2023 40 ep. 40 mins 16
The AdPod Podcast artwork

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.
Hosted on Acast. See acast.com/privacy for more information.

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S4 E4 - Christopher Kenna - Diverse Media

Dec 04 2023 45 mins  
In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology. Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, why it's important and what can ha

S4 E3 - Myles Younger - Knowledge Asymmetry

Nov 26 2023 48 mins  
Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exists the most and how to manage it.You can find Myles on LinkedIn here - https://www.linkedin.com/in/mnyounger/ Hosted on Acast. See acast.

S4 E2 - Ana Milicevic - Media

Oct 30 2023 45 mins  
In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for adve

S4 E1 - Matt Sattel - SSPs

Oct 22 2023 35 mins  
In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.Wayne & Matt cover

S4 INTRO - NEW SERIES

Oct 16 2023 5 mins  
Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4. Hosted on Acast. See acast.com/privacy for more information.

S3 FINALE - Avinash Kaushik - AI in Digital Marketing

Jul 24 2023 52 mins  
In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be applied in practice and whether AI

S3 E11 - Paul Gubbins - Programmatic Sales

Jul 18 2023 40 mins  
In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more. Hosted on Acast. See acast.com/privacy for more information.

S3 E10 - Tom Triscari - ANA Programmatic Report

Jul 05 2023 44 mins  
In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.In this episode Tom & Wayne discuss;The findings of the reportInformation asymmetryMisaligned incentivesTips that buyers can take to ove

S3 E9 - Digital Ad Job Market - Ed Steer

Jun 27 2023 39 mins  
In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like. Hosted on Acast. See acast.com/privacy for more informatio

S3 E8 - US Data Privacy - Julia Shullman

Jun 20 2023 39 mins  
This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many knowledge bombs and opinion on what