The SEO Show

Feb 17 2025 123 ep. 27 mins 12
The SEO Show Podcast artwork

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

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SEO Q&A Week #12 - Episode 123

Feb 17 2025 17 mins  
Send us a text We're back answering more listener's SEO questions this week. Enjoy! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You

Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122

Feb 04 2025 16 mins  
Send us a text Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming. WANT US TO DO YOUR SEO? We can take a look at y

How To Improve User Engagement (It's Becoming Google's "Truth Detector")

Jan 20 2025 30 mins  
Send us a text AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefull

2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120

Jan 07 2025 40 mins  
Send us a text We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to o

SEO Best Practices & Tools Are Killing Creativity - Episode 119

Dec 02 2024 26 mins  
Send us a text WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wh

Whats Your Worst SEO Moment... SEO Spitball - Episode 118

Nov 18 2024 21 mins  
Send us a text This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'

Are #1 Rankings Overrated? - Episode 117

Nov 04 2024 28 mins  
Send us a text Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the righ

Niche Navigators: Plumbing - Episode 116

Oct 21 2024 38 mins  
Send us a text This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head

YouTube Time - Episode 115

Oct 07 2024 2 mins  
Send us a text After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback! WANT US TO DO YOUR SEO? We can take a loo

The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114

Sep 30 2024 35 mins  
Send us a text Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly