What Gets Measured

Feb 24 2025 80 ep. 39 mins 6
What Gets Measured Podcast artwork

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat

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Measuring Success in Content Marketing

Feb 24 2025 45 mins  
Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing © 2025, NinjaCat

Rethinking AI for Smarter Marketing

Feb 10 2025 38 mins  
Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing © 2025, NinjaCat

Getting Your Data AI-Ready

Jan 27 2025 34 mins  
Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready © 2025, NinjaCat

Data Cleaning: Fix Dirty Data, Boost ROI

Jan 13 2025 31 mins  
Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi © 2025, NinjaCat

Bridging The Gap Between Data and Human Understanding

Dec 16 2024 20 mins  
Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode! SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding © 2024, NinjaCat

Where Data Privacy Meets Marketing Performance

Dec 02 2024 45 mins  
As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-per

The Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts

Nov 18 2024 49 mins  
Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it’s not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-insti

Marketing Data Literacy

Nov 03 2024 40 mins  
Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy © 2024, NinjaCat

Turning Data Into Actionable Stories

Oct 07 2024 56 mins  
Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories © 2024, NinjaCat

Modern Data Leadership

Sep 23 2024 59 mins  
A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership © 2024, NinjaCat