Marketing x Analytics

Mar 08 2025 131 ep. 41 mins 16
Marketing x Analytics Podcast artwork

Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity

Mar 08 2025 41 mins  
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlight

Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity

Mar 01 2025 44 mins  
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive exp

Podcasting x Marketing, with Tom Schwab

Feb 23 2025 41 mins  
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interview

Emotional Triggers in Modern Consumer Behavior, with Laura Boman

Feb 16 2025 30 mins  
In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emoji

How to Become a Celebrity, with Christian Ray Flores

Feb 08 2025 41 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand developmen

Expert B2B Marketing Strategies, with Jason Kashyap

Feb 02 2025 34 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including mana

AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick

Jan 26 2025 45 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the

Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler

Jan 20 2025 33 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps business

Is AI Taking Over? The Dan Chuparkoff Interview

Jan 05 2025 30 mins  
In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan’s career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limitations of AI in decision-making. Dan shares valuable insights o

Marketing Data x AI Disruption, with Mark Budzinski

Dec 30 2024 37 mins  
In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for