Marketing x Analytics

Apr 13 2025 136 ep. 41 mins 16
Marketing x Analytics Podcast artwork

Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

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Podcasting x Marketing Analytics, with Heidi Schalk

Apr 13 2025 35 mins  
In this episode of the ’Marketing x Analytics Podcast’, host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the ’Be Seen, Be Heard, Be Empowered’ podcast and the newly launched ’Business Growth Spotlight’, discusses the strategic value of podcasting as

Offers and Conversions x Marketing Analytics, with Ali DeMocker

Apr 06 2025 43 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss th

Attention Economy x Communication Strategy, with Doug Busk

Mar 30 2025 45 mins  
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discusses the future of mobile interfaces, the metrics that matter most in ev

LinkedIn Mastery: Maxim Gubarev's Secrets Revealed

Mar 23 2025 47 mins  
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedIn, where he has posted daily for 700 days. Key topics include the

Marketing x Growth, with Chad Sollis | Sponsored by Adverity

Mar 16 2025 46 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution fr

Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity

Mar 08 2025 41 mins  
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlight

Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity

Mar 01 2025 44 mins  
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive exp

Podcasting x Marketing, with Tom Schwab

Feb 23 2025 41 mins  
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interview

Emotional Triggers in Modern Consumer Behavior, with Laura Boman

Feb 16 2025 30 mins  
In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emoji

How to Become a Celebrity, with Christian Ray Flores

Feb 08 2025 41 mins  
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand developmen