Paywall Podcast - Subscription strategies for news and magazine publishers

Apr 08 2024 6
Paywall Podcast - Subscription strategies for news and magazine publishers artwork

We discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.

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Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution

Apr 08 2024 17 mins  
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.

Impact of accessibility laws on publishers websites and how to stay compliant

Mar 19 2024 38 mins  
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex

Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond

Feb 13 2024 37 mins  
Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry.Article Summary:In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on the things within our control, steerin

Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)

Jan 02 2024 16 mins  
In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions.Article Summary:In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving Small Boats Magazine, which successf

How to setup a successful holiday subscription promotion + results (Part 2 of 3)

Dec 14 2023 20 mins  
Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.

10 Subscription Promotions That Work for Publishers (Part 1 of 3)

Dec 07 2023 24 mins  
Pete and Tyler discuss promotion strategies for publishers that actually work.Here are the key points they cover:Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts.Simplify Subscription Options: Presenting too many options or complicated pricing can confuse and

Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions

Nov 06 2023 27 mins  
In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions.What is Publisher Mastermind?Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your audience and paid subscriptions. Each

Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth

Oct 23 2023 31 mins  
In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed:Background on Salem Reporter:Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on local news.They have a strong emphasi

Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers

Sep 17 2023 26 mins  
In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers.What is Publisher Mastermind?Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your audience and paid subscriptions. Each

Add more value to your publication with subscriber only commenting

Sep 10 2023 19 mins  
In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.