Breaking Through in Cybersecurity Marketing

Jan 24 2024 101 ep. 36 mins 48
Breaking Through in Cybersecurity Marketing Podcast artwork

This is the Breaking Through in Cybersecurity Marketing podcast, a podcast produced by the Cybersecurity Marketing Society and The CyberWire. In this show, we’re going to hear from cybersecurity marketers who will share their ideas and their successes and failures, so that you become the best marketer you can be. Join us every week with a brand new episode, guaranteed to knock your SOCs off. Get it?

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Stop Thinking Statistics Tell Your Story! With Mitch Mayne

Jan 24 2024 21 mins  
This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about mental health in cybersecurity! Mitch's Non-Technical Beginnings: Mitch accidentally entered into cybersecurity while working at IBM. His

Exploring Roles from the Trenches to Leadership with Corin Imai

Jan 17 2024 37 mins  
In this episode, Cybersecurity Marketing Leader and Former Security Researcher, Corin Imai, joins Maria and Gianna to discuss the individual contributor vs. head of marketing and influencer marketing relationships. Corin has been both head of marketing and an individual contributor (IC) throughout her career thus far. She initially joined Tromzo as an IC when the company was very y

How to Make a Viral Meme for Cybersecurity with Dean Pe’er

Jan 10 2024 20 mins  
In this episode, Dean Pe'er, Head of Product Marketing at Entitle, joins Maria and Gianna to discuss his viral meme. Several months ago, Dean posted a meme on LinkedIn about admin privileges, which promptly went viral. Within four days of the meme being posted, it had acquired over 130,000 reactions, 4,000 LinkedIn page visitors, and two demo requests. The meme was created around t

Unlocking Product Marketing Strategies with Andy Tzortzinis

Jan 03 2024 35 mins  
In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing. Andy’s introduction to cybersecurity was several years ago as the Director of Marketing for a small startup where he wore many hats. From this experience, he gained firsthand knowledge of how everything connected within the startup and was able to trans

Building Trust, Culture, and Communities with Tyler Shields

Dec 27 2023 42 mins  
After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever! Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice President of Product Marketing at Traceable. Tyler shares his three-step approach for building marketing programs at startups, establishing

Episode Replay: Is Your Marketing Annoying to Security Folks? How to Fix It with Dani Woolf

Dec 20 2023 37 mins  
CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, from demand gen and AI to CISO perspectives and vendor solutions. Stay tuned for more conference content from our podcast, website, and social media channels. In this episode replay, we

Replay Episode: Life After Layoff With Amy Fair

Dec 13 2023 33 mins  
Layoffs are always stressful. You can never truly be ready for it, but you have to pick up the pieces after it happens. During our podcast hiatus for CyberMarketingCon2023, we are replaying the “Life After Layoff With Amy Fair” episode. Our hosts Gianna and Maria sit down with guest Amy Fair, Content Marketing Manager to discuss being laid off and how to navigate it in stride.

Video Influencer Marketing: Keeper Security’s Strategies, Tactics, & Results - Replay from CyberMarketingCon 2022

Dec 06 2023 55 mins  
Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay session from CyberMarketingCon2022 speaker Cait Hassett, Channel Manager at Blackpoint Cyber, will give you all that and more. She discusses various aspects of social media, influenc

The Successes and Failures of Being a CMO with Charles Gold

Nov 29 2023 36 mins  
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period. Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the rol

It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021

Nov 22 2023 48 mins  
When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and with so much access to ridiculousness (memes, reaction videos, reviews, or TikTok hot takes), anything can be made funny. Which is why we ar