Jane Hamill | Podcast

Jul 08 2024 297 ep. 23 mins 9

Jane Hamill | Podcast artwork

The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“

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Reinventing My Business When I Wanted to Quit - with Nicole Giordano

Jul 08 2024 55 mins

“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and what that really looks

Top 3 Pricing Mistakes Fashion Designers Make

May 17 2024 10 mins

First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of und

Choosing Your Unique Selling Point (USP)

Apr 30 2024 9 mins

(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. Most of us worry that if we get narrow

How to Sell Anything

Apr 05 2024 11 mins

There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy

5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses

Mar 15 2024 17 mins

There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what

The 5-Minute Website Review (DIY)

Mar 01 2024 8 mins

Is your websute clear Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average u

Less burnout. More money.

Feb 08 2024 19 mins

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy The power of evergreen marketing and t

The #1 Skill for 2024

Feb 02 2024 5 mins

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills

That's Not Realistic

Jan 19 2024 20 mins

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES? Let's break down what actually IS realistic for you. Because it's probably more than you think. I'll give you specific examples of what's possible -- what my students and clients have actually accomplished. Then I'll share 3 things that are probably NOT realistic and you should watch out

Quick Monthly Metrics to Know What's Really Working for You

Dec 30 2023 19 mins

Today's episode includes a little end-of-year challenge for you. 1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET: https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link): https: