Life after GDPR

Dec 05 2022 22 ep. 44 mins 11
Life after GDPR Podcast artwork

Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools. We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-preserving technology like ITP and ATT and legislation like the GDPR and CCPA. Life after GDPR is hosted by Rick Dronkers and produced by Peter Šutarík from Data to Value B.V. ( https://datatovalue.nl )

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GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

Dec 05 2022 38 mins  
Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as w

The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

Nov 28 2022 49 mins  
Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master

US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

Nov 07 2022 57 mins  
Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile m

Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers

Oct 31 2022 27 mins  
Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Ban

GA4 in the EU with Romar Van Der Leij and Emma Gordon

Oct 24 2022 34 mins  
Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in

Taking Data Collection & Data Privacy Seriously, with Snowplow

Oct 10 2022 65 mins  
Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow In this episode, I interview Jordan Peck from Snowplow.Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a cu

Google Analytics is Legal and You Should Be Fine(d) with Robert Petković

Oct 03 2022 59 mins  
Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move toward

Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

Sep 26 2022 58 mins  
Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his LinkedIn, check out his website.

Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

Sep 19 2022 51 mins  
Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event

The Impact of Privacy Technology on Publishers with Paul Bannister

Sep 12 2022 67 mins  
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what th