Marketing BS with Edward Nevraumont

Feb 08 2023 56 ep. 18 mins 11

Marketing BS with Edward Nevraumont Podcast artwork

Two-part interviews with successful CMOs: Their careers and how they got to where they are, and a deep dive into marketing channels for a specific business. Companion to the Marketing BS Newsletter by Edward Nevraumont

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Marketing BS Podcast: Theatrical Dynamic Pricing

Feb 08 2023 13 mins

I realize there has not been an essay or a briefing in a while. I am trying hard not to let this newsletter distract me from writing comedy. It’s coming along nicely, but at some point I will pivot back to writing more here. In the meantime, I hope you continue to enjoy these short conversations I am having with Peter and we are hitting the more interesting marketing news in any

Marketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?

Jan 23 2023 13 mins

Some quick updates:* I have an essay in progress. Will hopefully get it to you in the next couple of weeks* Stand up comedy is coming along. My first “big show” is on Tuesday. If you are in Seattle feel free to stop by at Club Comedy.* If anyone is interested in learning how to edit these podcasts and is willing and able to do fast turn-arounds, just reply to the email and let

Marketing BS Podcast: Southwest Loyalty and some announcements

Jan 06 2023 12 mins

Happy new year! Expect fewer posts this year. I will keep going with this podcast, but I am shifting my time commitment to (1) get the book over the line. No more excuses; and (2) Work on developing “business comedy”. I will write more about #2 at some point, but for now enjoy the podcast, and be happy if you weren’t flying Southwest the last few weeks!Full TranscriptEdward:

Marketing BS Podcast: Streaming Grab Bag

Dec 15 2022 13 mins

Essay and Briefing production has been low the last few weeks as I have been spending more time on building a GPT-3 powered comedy writing tool (and writing “business comedy” with the tool). If you have not checked out ChatGPT in the last two weeks, you should really do so. It is much slower now than when it launched, but still mind blowing. If it is too slow you can just use t

Marketing BS Podcast: Fader's Books

Dec 08 2022 21 mins

Last week I published the first chapter of Peter’s new book. This week I interview Peter on the book, who should read it, what the conclusions are, how it is different from his last two books, and why he is like George Lucas.If you are interested in buying the book, you can do that on Amazon, but this week it is 40% off if you buy direct from the University of Pennsylvania press.

Marketing BS Podcast: Strategy vs Tactics

Nov 23 2022 17 mins

Today’s episode further explores topics discussed in this week’s essay. In the preamble to that essay I said that there would be no content next week. I am going to reverse that. Next week will be an excerpt from Peter Fader’s new book. Stay tuned!Full Transcript:Peter: Ed, I love your piece on strategy versus tactics at Disney, Twitter and Dominion Cards. I love the way that

Marketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)

Nov 03 2022 20 mins

I have been exploring a new AI tool that is allowing transcript creation while I edit the episodes. It’s not perfect, but it’s pretty great for those who prefer reading to listening. I plan on including transcripts of all episodes going forward.Also: Apologizes that yesterday’s essay did NOT have more than 1-second of audio. I am still working through these tools. The audio s

Marketing BS: Almost Real Fidelity

Nov 02 2022 16 mins

Hi everyone,Post-send note: In the original post the audio was only 1-second long. That has been fixed now.As mentioned in yesterday’s email, I will now begin including an audio version of these essays. The audio is created in my voice with an AI. For those who listen please provide feedback on the quality and whether it is worth continuing.Between Meta’s stock collapse and Mus

Marketing BS: "Paying for Status" Audio and Short Update

Nov 01 2022 15 mins

I have been playing around with some AI audio tools. This should allow all podcasts going forward to have full transcripts. It has also allowed for pretty fantastic text-to-voice applications. I spent an hour recording my voice to have it analyzed by the AI. This allows text editing of podcasts (i.e., In the live recording I say “price insensitive” when I should have said “pr

Marketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?

Oct 27 2022 17 mins

The experiment continues. Fader and Nevraumont explore the latest earnings results where brand spend seems to be up, while direct response spend is down. This is very different than any other downturn we have seen in the past. What is going on? We explore at least three theories.Thank you for the feedback on last week’s episode. I WILL work on getting some sort of “instant tran