NAILED IT! The Business of Construction

Dec 11 2024 242 ep. 30 mins 10
NAILED IT! The Business of Construction Podcast artwork

Joe Hughes dives deep into the business of construction. He brings in team members from his roofing training company, Contractor Dynamics, as well as industry leaders and experts.

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242. A Roofer's Guide To Digital Marketing Metrics & KPIs | Hold Your Marketing Manager Accountable!

Dec 11 2024 35 mins  
Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maxim

241. What Does A Marketing Manager Do At A Roofing Company? | An Essential Task List

Nov 26 2024 13 mins  
Schedule a 15-Minute Clarity Call With Our Team Dive into this comprehensive guide on effectively managing and supporting a marketing manager for your roofing company. Sydney Correll, Marketing Director at Contractor Dynamics, breaks down the critical tasks marketing managers should perform daily, weekly, monthly, and quarterly to maximize ROI and drive growth. Learn actionable st

240. A Simple Guide For Roofers: Marketing Manager Salary & Pay Structure

Nov 18 2024 8 mins  
Schedule a 15-Minute Clarity Call With Our Team Tune into this in-depth guide on structuring compensation for a marketing manager in your contracting business. Sydney Correll, Marketing Director at Contractor Dynamics, shares proven pay models used by successful clients. Learn how to set realistic salary ranges, structure performance bonuses, and understand the value of marketing

239. Hiring a Marketing Manager for Your Roofing Business: A Step-by-Step Guide

Nov 14 2024 26 mins  
Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company’s core values and culture. From crafting the perfect interview

238. Using Support Systems and VAs to Scale Your Business with Chris Diroll of SMA Support

Nov 12 2024 24 mins  
In this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on highe

237. Steal These Marketing Strategies Used By Top Performing Roofing Companies!

Nov 06 2024 8 mins  
Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up,

236. How To Hire A Videographer For Your Roofing Company | Step By Step Guide

Nov 01 2024 11 mins  
Check Out Our '5 Mile Famous' Video Course Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video

235. Three Key Strategies of Top Roofing Companies: Joseph Hughes' Notes From Industry Leaders

Oct 16 2024 10 mins  
Schedule a 15-Minute Clarity Call With Our Team⁠ Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain

234. You Want To Bring Your Marketing In- House? These Are The First Steps To Effectively Executing

Oct 14 2024 15 mins  
Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Elizabeth Lytle explores the pivotal steps roofing companies can take to internalize their marketing operations effectively. This deep dive addresses common challenges like dependency on agencies and the inefficiencies of external lead generation. Elizabeth discusses the s

233. Building Your Marketing A-Team: A Blueprint for Roofing Companies

Oct 10 2024 10 mins  
Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of