Sound in Marketing

Aug 27 2024 134 ep. 17 mins 6

Sound in Marketing Podcast artwork

Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. Remember TripleDent Gum? Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

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Vegas Needs a Sound Strategy

Aug 27 2024 12 mins

Why does Vegas have to be so darn noisy?! What if it used sound to invite rather than disorient? In this episode of the Sound In Marketing podcast, I explore the possibilities of strategic sound in Sin City.

The World's Loudest Chips Bag

Jul 30 2024 9 mins

SunChips made a bag design blunder. At one point, the bag was too loud…but for a good cause.

Ocean Spray, TikTok, and Fleetwood Mac

Jun 25 2024 7 mins

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down.

Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space

May 28 2024 15 mins

Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.

Insurance Jingles...Why?

Mar 26 2024 36 mins

Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year!

What Is Sonic Branding With Examples

Feb 27 2024 16 mins

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.

Left Coast Airlines

Jan 23 2024 14 mins

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. Here is my case study write-up.

(TRAILER) Left Coast Airlines

Jan 22 2024 1 mins

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

Sound In The Shopping Experience

Sep 19 2023 14 mins

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again.

Why Brands Need Sound Strategy

Aug 01 2023 8 mins

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.