StrategyCast

Dec 09 2024 514 ep. 33 mins 8
StrategyCast Podcast artwork

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Building a Data-Driven, AI-Centric Marketing Strategy with Katie Berg

Dec 09 2024 41 mins  
Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for t

Keys to Deploying a Winning Global Marketing Strategy with Christina Liebman

Dec 02 2024 31 mins  
Global marketing got you puzzled? Learn effective tactics to go beyond borders and tap into diverse markets. You'll get tips on localizing campaigns, leveraging partnerships, and finding the right metrics for success. Plus, find out how to navigate cultural nuances and stay consistent with your core brand.And don't forget! You can crush your marketing strategy with just a few minut

How To Elevate Your Brand Strategy in a Crowded Market with Wes Michael of Rare Patient Voice

Nov 25 2024 40 mins  
This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tip

How To Master Predictive Strategy: Insights from Mark Stouse, CEO of Proof Analytics

Nov 18 2024 51 mins  
Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.And don't forget! You can crush your marketing strategy with just a few minutes a week by

Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union

Nov 11 2024 48 mins  
In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly burst

Unlock the Ultimate Strategy for Startup Success with Growth Marketer and GTM Advisor Michael Newman

Nov 04 2024 34 mins  
Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the Strategy

Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand

Oct 28 2024 36 mins  
In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive wee

Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc.

Oct 21 2024 38 mins  
Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts

How to Use AI to Enhance Your Customer-Centric Strategy with Sangeeta Prasad

Oct 14 2024 36 mins  
Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCas

How to Unify Your RevOps Strategy with Tracy Hernandez of SaaS Lumen

Oct 07 2024 40 mins  
Elevate your company's revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don't miss out on transforming your operational efficiency and driving sustaina