The Marchitect

Oct 02 2024 43 ep. 7
The Marchitect Podcast artwork

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.

Produced by The Compete Network by Klue.

  Business
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Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

Oct 02 2024 62 mins  
Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking,

Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4

Aug 27 2024 54 mins  
In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed.Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drive

How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3

Jul 23 2024 61 mins  
In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch.April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and conf

How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

Jun 20 2024 57 mins  
Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don’t mess around when it comes to positioning and messaging in product marketing and it’s why they’re on The Marchitect for this unmissable episode.Unfortunately, there’s no place where companies lose their positioning and messaging more than their homepage. We’re here to fix that.Credit

Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

May 16 2024 58 mins  
There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy.In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share:the modern go-to-market, and the role of the CMO an

S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey

Dec 01 2023 35 mins  
When was the last time your marketing team talked to an actual customer? It’s time to change that. And Kevin ‘KD’ Dorsey is here to tell you why.With over a decade of experience in sales and marketing, current SVP of Sales & Marketing at Bench Consulting, KD is well-versed in how to elevate your sales and marketing alignment. From driving urgency to strengthening your sales a

REPLAY: Pricing with Confidence with Kyle Poyar (OpenView), Mark Stiving (Impact Pricing), & Jason Oakley (Productive PMM)

Nov 16 2023 32 mins  
In this replay episode, join our host, Rowan Noronha, as he discusses how to price with confidence with Jason Oakley (Founder, Productive PMM), Mark Stiving (Founder, Impact Pricing), and Kyle Poyar (Operating Partner, OpenView).Your pricing structure is your top profit lever. It can boost profits much more than increasing sales or cutting costs can. But most companies leave money

S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei

Nov 02 2023 52 mins  
“Product marketing needs to captain your product launch.”A bold statement. And one that our host, Rowan Noronha, and our guests, Jason Oakley and Yi Lin Pei stand behind wholeheartedly.There are so many misunderstandings when it comes to the product marketing team’s execution—from their role in early development to planning and executing a release versus a launch. And witho

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

Oct 12 2023 51 mins  
Did you know that 40-60% of B2B software purchases end in no decision?Oftentimes, buyers let the deal go because they can't figure out how to confidently make a decision—they’re more worried about messing up than they are about missing out. And we can do better.Enter April Dunford, best-selling author, founder at Ambient Strategies, and Queen of Positioning sits down with our h

S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.

Sep 28 2023 48 mins  
Does your product marketing lead with value? And how is that hurting your brand?Imagine if you led with capability. Enter Robert Kaminski and Anthony Pierri, Partners at Fletch PMM, who specialize in positioning and website messaging for early-stage startups.They sit down with our host, Rowan Noronha, to delve into the importance of building a bridge between your product and potent