Uncensored CMO

Feb 04 2025 174 ep. 53 mins 131
Uncensored CMO Podcast artwork

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun

Feb 04 2025 72 mins  
Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales

The Attention Economy: Why not all reach is equal with Karen Nelson Field

Jan 28 2025 34 mins  
Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. In this episode we discuss the history of attention, how the p

From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi) with Allison Ellsworth

Jan 21 2025 46 mins  
In this episode I'm joined by Allison Ellsworth, founder of the fastest growing beverage brand in the US, Poppi.Poppi was started as Mother Beverage in 2018 (a nod to the raw, unfiltered apple cider vinegar used in the drink) but was rebranded after featuring on Shark Tank in the same year. Now, it's one of the biggest soda brands in the US, outselling Coke and Pepsi on Amazon. I s

Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence

Jan 19 2025 34 mins  
Mr Bates vs The Post Office is a the most watched drama on ITV of all time. It's the extraordinary story of the greatest miscarriage of justice in British legal history, where hundreds of innocent sub-postmasters and postmistresses were wrongly accused of theft, fraud and false accounting due to a defective IT system. I speak to the producer of the show, Patrick Spence, to get a be

The power of personalisation and how to deliver at scale - Mark Abraham, BCG

Jan 14 2025 57 mins  
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He also launched and leads the firm’s personalization capability. He has built some of the firm’s largest ventures and AI platforms, including Fabriq Personalization AI by BCG X, a personalization platform that accelerates personalization.Mark coauthored the book Personalize

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

Jan 07 2025 68 mins  
It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers need to know in 2025. We've broken this episode into 8 key discussion points, including why consistent advertising is so effective, why the era of purpose is over and another year of the advertising industry needing to

How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith

Jan 05 2025 51 mins  
Ed Smith leads the Amazon mass marketing team in Europe. In this episode we talk about how Amazon create such emotional advertising, how they make such huge decisions in their marketing and what Ed thinks about consistency within the Amazon brand.Timestamps00:00 - Intro00:48 - The top selling Amazon products at Christmas02:53 - Ed’s career journey to Amazon09:08 - Amazon’s sled

Reloaded: Rupert Howell co-founder of HHCL on creating the agency of the decade

Jan 01 2025 112 mins  
Uncensored CMO Reloaded. This episode was first published in May 2021.Rupert Howell is one of the founders of the iconic advertising agency HHCL & Partners. This is a bumper 2 hour episode, but I promise you it's worth it. We spend a lot of time actually talking about new business and the importance of winning pitches and growing customers. We also look at the campaigns that th

Never Mind The Adverts Christmas Special

Dec 22 2024 25 mins  
For a special Christmas edition of the Uncensored CMO, we've recorded a bonus episode of the Never Mind the Adverts podcast, featuring our good friend Orlando Wood. We talk about some breaking news, have some festive drinks and review some of the best Christmas Ads this year (yes, including that Coke ad). Enjoy.Timestamps00:00 - Intro01:10 - The news03:53 - Orlando’s Christmas St

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Dec 17 2024 41 mins  
Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative launch of the Very Media Group an