Uncensored CMO

Mar 11 2025 181 ep. 53 mins 130

Uncensored CMO Podcast artwork

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Cadillac’s re-launch of an iconic car brand for a new era

Mar 11 2025 45 mins

Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first ca

Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand

Mar 09 2025 32 mins

Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.Timestamps00:00 - Intro01:39 - Why Rob moved to NYC04:20 - Rob’s new YouTube show05:47 - London vs New York for marketers08:00 - Rob’s approach to content in 202511:00 - Rob’s view on the future of

Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch

Mar 04 2025 51 mins

Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about how they've done it. From strong positioning and making a difference in mental health across their customer base to growing a strong presence on social media (with a little help from

Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench

Feb 25 2025 65 mins

This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider Lab) and his journey to being the CMO of such a large group of brands. We also talk about how all CMOs within Yum! are encouraged to swing big to make impactful campaigns and drive innov

Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes

Feb 18 2025 42 mins

Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1 charts. This has led to Marcel an

A masterclass on business productivity with Nir Eyal

Feb 16 2025 47 mins

I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these things are grabbing our attention and taking us away from doing what we're supposed to be doing.In this episode I'm talking to Nir Eyal, who's the author of a brilliant book called Indi

How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow

Feb 09 2025 51 mins

The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System1 testing, also making it one of t

Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun

Feb 04 2025 72 mins

Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales

The Attention Economy: Why not all reach is equal with Karen Nelson Field

Jan 28 2025 34 mins

Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. In this episode we discuss the history of attention, how the p

From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi) with Allison Ellsworth

Jan 21 2025 46 mins

In this episode I'm joined by Allison Ellsworth, founder of the fastest growing beverage brand in the US, Poppi.Poppi was started as Mother Beverage in 2018 (a nod to the raw, unfiltered apple cider vinegar used in the drink) but was rebranded after featuring on Shark Tank in the same year. Now, it's one of the biggest soda brands in the US, outselling Coke and Pepsi on Amazon. I s