Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

May 15 2024 3

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners artwork

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.

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Marketing agencies - Part 2

May 15 2024 29 mins

Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measure the success of an agency working relationship, and we give some examples of agencies providing additional value you'd not anticipated...

We're back, and talking about agencies - Part 1

Apr 23 2024 30 mins

We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing agencies. In Part One, we'll cover the symptoms for why your business might actually need an agency, such as lack of time, the need for spec

The first of a mini-series, with no name...

Sep 20 2023 34 mins

It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've got a great idea for a business!' This is the start of a mini series of Marketing Meanders, but it has no name, yet. That's the point really

Breaking free from the trawler net: a lesson from email marketing - Mini Meander

Aug 15 2023 13 mins

In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email campaigns on brand reputation. Sam advocates for a more targeted approach, comparing it to networking events where personalisation and value

Watch your tone of voice - Part 2

Jul 25 2023 31 mins

We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally shares her experience as a former marketing director, focussing on the importance of tailoring messaging to maintain a strong relationship with the audience.Timestamp

Watch your tone of voice - Part 1

Jul 13 2023 29 mins

In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and challenges in finding the right tone of voice, especially when marketing to different segments. They also discuss the impact of tone of voice

Over-egging the marketing pudding - Part Two

Jun 13 2023 24 mins

This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importance of communication, collaboration, and a generalist understanding of all aspects of marketing. They explore the need for balance and experimentation in marketing, while also being mindful of the resources and time a

Over-egging the marketing pudding - Part One

May 23 2023 23 mins

In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching strategy to ensure that new ideas align with it. Have you thought of balancing your approach to innovation, and involving other departments in

Pathways into Marketing: The Student Experience - Part 2

May 01 2023 20 mins

This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:28) Live-client exercises(3:55) Student placements(10:32) Student feedback(12:38) AI and MarketingCo

Pathways into Marketing: The Student Experience - Part 1

Apr 17 2023 21 mins

This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:42) Student expectations of marketing(6:08) The generalist marketer in modern marketing(15:27) Dealing with deadlines(18:41) Learn