Art of Mortgage Marketing

Feb 27 2025 206 ep. 39 mins 37

Art of Mortgage Marketing Podcast artwork

Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.

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10 Tenets of Top Producers (Part 2)

Feb 27 2025 76 mins

Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They’re not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and create newfound momentum and mojo

The 10 Tenets of Top Producers (Part 1)

Feb 06 2025 70 mins

2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t determined by external forces—it’s determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get left behind. On the flip

5 Steps to Thrive in 2025

Jan 23 2025 61 mins

Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your marketing. If you’re not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic pivots, it could be

Facebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix It

Jan 09 2025 55 mins

With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, drained budgets, and frustrati

Real Talk About What Actually Works

Dec 19 2024 55 mins

With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding harder for less return. The truth is,

Secrets of a Billion-Dollar Mortgage Team w/Anthony Contento and Michele Steko

Dec 05 2024 59 mins

Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many leaders miss the mark on building the trust and collaboration that fuel sustainable success. Without a clear vision or a united team, scaling feels like trying to sprint through quicksand

3 Frighteningly Easy Ways To Bring In Borrowers Faster Than You Can Say Boo

Nov 14 2024 41 mins

Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you…. Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It’s a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gatheri

MINING FOR GOLD: 3 Proven Campaigns Guaranteed to Fill Your Pipeline!

Oct 31 2024 45 mins

In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities. If you’re not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you’re handing deals to your competitors on a silver platter—because they’ll be happy

Winning the Referral Game

Oct 24 2024 39 mins

Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads. Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy.

Creative Prospecting: How to Find Leads Where Others Aren't Looking w/ Penny Wrightly

Oct 03 2024 50 mins

Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns. The reality is, if you're fishing in the same pond as everyone else, you're likely walking away e