Life Science Marketing Radio

Oct 24 2024 209 ep. 31 mins 4.2k
Life Science Marketing Radio Podcast artwork

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

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Mindset: The Culture You Create Within Yourself

Oct 24 2024 19 mins  
Shifting our approach to feedbackIn my recent conversation with mindset coach, Margaret Jennings (MJ), our conversation started with the emotional rollercoaster created by feedback—especially when you're early in your career. Feedback, both positive and negative, is useful but can also result in a wild ride. MJ once described herself as a “floundering high achiever” in her 20

Sparking Creativity: Innovation Begins with Observation

Oct 09 2024 32 mins  
With the life science tools industry facing a 7% drop in revenues, innovation and fresh approaches are needed to hold on to your slice of the pie. I spoke with Marina Hop, Managing Director, and Gary Brooks, Creative Director at Viveo Consulting, to explore creativity in life science marketing. Our discussion focused on how creativity can be a powerful tool to not only optimize bus

Simplifying the Review and Approval Process

Oct 02 2024 33 mins  
The process of content review, approval, and distribution is often perceived as a "necessary evil" in life science marketing. If you're reading this, you probably know how challenging this process can be. In this episode, I had the pleasure of chatting with Annalise Ludtke, Senior Manager for Marketing Communications and Strategy at Vodori, and host of the Amend and Progress podcas

Holding on to Soul in Life Science

Sep 25 2024 35 mins  
Hooriya Hussain is a life science marketing leader and a fierce advocate on the National Board of Governors at the Human Rights Campaign. Before filming this video we had had only two conversations, one on zoom and one at BIO 2024 in San Diego. Both times, Hoori mentioned the idea of soul in the life sciences. I wasn’t entirely sure what she meant. I was definitely intrigued. We

Leadership, Culture, and the Art of Building a Life Sciences Startup

Aug 28 2024 39 mins  
I spoke with Brian Thomson, HR consultant and leadership coach, about leadership, hiring, retention, and culture in early-stage life science companies. Brian’s practical insights offer a roadmap for building and sustaining a thriving company from the ground up.The Importance of Modeling the Right BehaviorsFrom the beginning, Brian emphasized a key concept: intentionality. In his

From Scientist to Consultant by Way of Curiosity

Aug 07 2024 23 mins  
Issa Kildani is the founder and principal consultant at Ambrosia Ventures. Our conversation centered on his journey from metabolic and cardiovascular research into the consulting world. Even if you are not planning on becoming a consultant, one can learn a lot from his approach to acquiring skills and building relationships with customers.Transitioning from Research to ConsultingYo

How Understanding Motivations Impacts Success in Acquisitions or Investments

Jul 03 2024 26 mins  
In this episode, I spoke to Cassandra Rix, the owner and chief leadership coach at The Resonance Coach. Our conversation centered around understanding individual motivations and expectations within group efforts, especially in the context of company acquisitions. I think you will find the insights applicable to many situations at work and at home.Cass's Background and ExpertiseCass

The Importance of Brand Strategy

Jun 26 2024 51 mins  
In my recent conversation with Larry Kaplow, we talked about brand strategy in the life sciences, why, when and how.Defining Brand StrategyWe kicked off the discussion with Larry describing the danger of not having a strategy. In a world overloaded with information, a brand has to cut through the noise and make its value clear. Even if a company has groundbreaking technology, it’

Communicating Science to Patients, Physicians and the Public

May 22 2024 41 mins  
David Ormesher, the CEO of CGLife, and I had a conversation about communicating science broadly to the public and within the scientific community. David went immediately to the power of storytelling in making science approachable. He highlighted the hero’s journey, the narrative arc used in literature and film, as a powerful tool to engage various audiences, whether they are scie

Vertical GPTs Will Change the Buyer's Journey

May 08 2024 22 mins  
By now, I imagine most of you have interacted with ChatGPT in some way. You can use it to summarize a document, brainstorm a campaign or plan a vacation away from technology. The capabilities are mind-boggling and the BS (if you detect it) is amusing. All that aside, how can you use an internal vertical GPT to serve your customers? I spoke to Ian Birkby, CEO of AZONetwork about Azt