The Joel Erway Show

Apr 09 2025 265 ep. 21 mins 85

The Joel Erway Show Podcast artwork

I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense. If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber. No regular schedule, no scripts, no recycled advice - just raw insights when I have something worth sharing. Each episode strips away the complexity and shows you the straightforward path to growing your business online. I'm going against the grain, and if you're ready to do the same, join me inside.

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I Almost Quit Entrepreneurship | JES 23

Apr 09 2025 9 mins

Struggling to find your true north? In this episode, I’m sharing a personal story about the time I almost quit entrepreneurship and made a drastic pivot in my life and business. I’ll talk about how I went through an "exploring phase," nearly leaving my marketing career for something completely different—cryptocurrency—and what I learned in the process. You’ll hear how

Make the Damn Offer | JES 22

Apr 07 2025 10 mins

Still think you need a long funnel to make sales? That mindset might be the reason you're stuck. In this episode, I dive into the truth behind what actually drives conversions today—and it’s not complicated funnels or endless nurturing. It’s simple, direct offers made to the people who are already ready to buy. You’ll hear the behind-the-scenes story of how Cole Gordon u

Stop Hiding, Start Testing | JES 21

Apr 04 2025 10 mins

Still waiting to launch your offer? That delay might be what’s killing your momentum. In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I’ve seen firsthand while working with multiple clients—some of whom made their first sales within 48 hours—and why quick action is the key to catching mom

AI: Your New Business Partner | JES 20

Apr 03 2025 11 mins

In this episode, I share the biggest mistake entrepreneurs are making with AI: treating it like a tool instead of an employee. I break down the crucial shift you need to make to truly leverage AI’s potential—by employing AI as an agent that works for you autonomously. I explain how AI can act as your personalized marketing assistant, handling tasks behind the scenes and bringi

Marry the Market, Not the Product | JES 19

Apr 02 2025 12 mins

Struggling to gain traction with your offer? In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw explosive results—like going from 2–3 sales a day to 30+ sales instantly. You’l

Your Next Million Starts with Testing | JES 18

Apr 01 2025 11 mins

Struggling to make your next million? In this episode, I’m sharing why your next million starts with testing. I’ll break down how real entrepreneurs succeed—not by falling in love with their products but by finding starving markets desperate for a solution. You’ll hear about my biggest mistake as an entrepreneur: ignoring a data-driven opportunity that could have made me

Finding Your Starving Market | JES 17

Mar 31 2025 11 mins

Finding it hard to get traction with your offer? In this episode, I’m sharing the secret to making sales feel effortless—finding a starving market. I’ll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the right market. You’ll hear how he used my Offer Validation Framework to test

From Interview to Instant Sales | JES 16

Mar 26 2025 10 mins

Finding it hard to convert your audience into buyers? In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You’ll hear how a single interview generated hundreds of high-ticket applications—and why this method is faster and more effective than a long webina

Mini Books, Big Impact | JES 15

Mar 25 2025 13 mins

Struggling to Build Authority in Your Niche? In this episode, I dive into the power of mini books—your shortcut to instant credibility and attracting your dream clients. I’ll share how my first mini book helped me establish authority, land speaking gigs, and even launch an unexpected consulting business. You’ll learn why we’re in the idea business and how a well-packaged

How to Sell Your Methodology | JES 14

Mar 24 2025 9 mins

Are you struggling to stand out in a crowded market? In this episode, I break down the power of having a signature system—your unique methodology that sets you apart and gets real results. I’ll share insights from my recent mini PDF workshop, where we explored how to package and sell your expertise effectively. You’ll learn about MMT (Models, Milestones, and Tools) and why