The Natural View

Oct 21 2024 58 ep. 24 mins
The Natural View Podcast artwork

From Wholefoods Magazine and 24 Stories Marketing, The Natural View discusses the latest in the natural products industry and talks to the leading voices shaping industry ingredients, manufacturers and retailers.

  Health & Fitness
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Dr. Darrin Starkey on Trace and its ConcenTrace Mineral Drops

Oct 21 2024 35 mins  
In this episode of The Natural View, board certified naturopathic physician Dr. Darrin Starkey, Director of Education at Trace, discusses magnesium shortfalls and the benefits of ConcenTrace mineral drops. Tune in to learn: How common are magnesium shortfalls? What are the most common signs of magnesium deficiency? Who can benefit from supplementing with magnesium? And more! Conten

NAD & BLS's Breakthrough Ingredient RiaGev

Oct 14 2024 26 mins  
In this episode, we talk with Dr. Michael Crabtree, a naturopathic doctor who is passionate about cutting-edge science and innovation. As the Director of Scientific Affairs and Product Development at Bioenergy Life Science, he leads the company’s innovation efforts. Tune in for his insights on NAD. What is it, and why is it beneficial to increase it? Dr. Crabtree also discusses t

Matt Warnock's Herbal Medicine Advocacy and Leadership

Oct 10 2024 51 mins  
In this conversation with Ridgecrest Herbals CEO, Matt Warnock, he discusses his journey to becoming an "accidental herbalist". Founded by his father Paul Warnock and Clyde St. Clair, Warnock describes the history of the company and their mission to help individuals lead a healthier lifestyle while also supporting the planet.

Get Set for CRN's Convergence '24 Conference

Oct 03 2024 23 mins  
In this episode of The Natural View, featuring Gretchen Powers, Vice President, Marketing & Member Experience for the Council for Responsible Nutrition (CRN), we get the scoop on CRN’s upcoming event, Convergence 24, which is taking place in October in Salt Lake City.

Award-Winning Precision Prebiotic Benicaros from Nutrileads

Sep 19 2024 28 mins  
The microbiome market is continuing to grow and evolve. Recent reports have estimated the market to be worth $1.7B by 2029. In this episode, Nutrileads CEO Joana Carneiro-Wakefield, CEO, and Sue Mckay, Nutrition and Health Manager, explain the benefits of Benicaros, consumer awareness of gut heath, and the influence gut health has on overall health. Tune in to learn: _What are preb

Leadership Insights from Nammex

Jul 24 2024 41 mins  
In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Nammex. And in this episode of The Natural View, we talk with Bill Chioffi, COO, to learn more about the company, and get updated on some of the recent developments.

The Natural View: Natural Remedies for Occasional Heartburn

Jun 03 2024 23 mins  
Occasional heartburn is one of the most common digestive complaints in the U.S., with an estimated 60 million Americans experiencing occasional heartburn at least once a month, and 20% suffering at least once a week. While prevention is key, many are making the right lifestyle choices yet can’t seem to find the right solution.

The Natural View: NPA's Kyle Turk on Anti-Supplement Legislation

Apr 26 2024 24 mins  
In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA). Turk offers an update on one of the most pressing issues facing the industry right now: efforts to put age restrictions on certain supplements in the sports nutrition and we

The Natural View: Novozymes OneHealth's Pylopass Postbiotic

Feb 09 2024 21 mins  
On this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Agostina Riganti, Protective Health Strategy Lead at Novozymes OneHealth, to discuss postbiotics and exciting new developments related to digestive health. Tune in to learn: _What are postbiotics, and how do they differ from probiotics and prebiotics? _How h

CRN CEO Steve Mister on Issues Affecting the Industry

Dec 13 2023 20 mins  
Maggie Jaqua and Heather Wainer from Wholefoods Magazine catch-up with CRN CEO Steve Mister to discuss the supplement industry and the issues CRN is currently addressing.