The Natural View

Feb 28 2025 67 ep. 25 mins
The Natural View Podcast artwork

From Wholefoods Magazine and 24 Stories Marketing, The Natural View discusses the latest in the natural products industry and talks to the leading voices shaping industry ingredients, manufacturers and retailers.

  Health & Fitness
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Shaheen Majeed on Leading Sabinsa's Evolving Future

Feb 28 2025 32 mins  
In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Sabinsa. And in this episode of The Natural View, we talk with Shaheen Majeed, Global CEO and Managing Director of the Sami-Sabinsa Group, to learn more about the company, get updated on recent developments, and explore what's on the horizon. *

What the Paleo Diet Really is and Why It's More Relevant Than Ever

Feb 28 2025 53 mins  
In this episode, we talk with Trevor Connor, CEO of The Paleo Diet, and Dr. Griffin McMath, The Paleo Diet’s Head of Content. Tune in to learn about: - The Paleo Diet's health-advocacy mission - Key research and benefits - Who the new Paleo Diet brand serves - Resources offered on ThePaleoDiet.com - 2025 trends in the nutrition space. - and more! *Content sponsored by The Paleo

Dr. Jeffrey Burke on Regenerative Agriculture & the Evolution of Holistic Health

Feb 04 2025 36 mins  
Dr. Jeffrey Burke, Director of Education, Kokora, discusses his 40+ plus years in the natural products industry, sharing his accomplishments, journey, and how he is able to maintain his positivity. Dr. Burke also discusses: *His partnership with Kokora and the regenerative movement. *His cross-country journey educating natural products retailers and consumers, and what's he learned

Lily of the Desert, Leading with Tradition + Fresh Perspectives

Feb 02 2025 16 mins  
In this episode of The Natural View, we talk with Kathryn Kelly, Marketing Manager of Lily of the Desert, about leadership and mentorship at Lily of the Desert. Kelly also previews upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West 2025! *Content sponsored by Lily of the Desert

NV - TSI Group SupplySide West Edition 2024: Strategies for Healthy, Active Aging

Jan 10 2025 18 mins  
In this special episode of The Natural View from SupplySide West, Shawn Baier of TSI Group talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about: The shift in recent years from anti-aging to healthy aging and active aging. Why muscle health is such an important part of a proactive approach to healthy aging. The popularity of GLP-1 receptor ag

NV - Stratum Nutrition SupplySide West Edition: Top 5 Emerging Trends for 2025

Dec 18 2024 15 mins  
Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients. Tune into this special episode of The Natural View from SupplySide West 2024 for insights from Alexis Collins, Director of Product and Brand Strategy at Stratum Nutrition. Collins talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about the t

NV -- Virun SupplySide West Edition: The Innovations That Make a Brand Shine

Dec 16 2024 19 mins  
Philip Bromley, co-founder and CEO of Virun, talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about how innovation has fostered impressive growth, plus the trends on the horizon for delivery formats and flavors, and how Virun can help brands formulate for special dietary needs. Find out what's on the horizon for 2025! Tune in to learn: The ba

NV - Bright Pharma SupplySide West Edition: Choosing a Capsule Supplier, and the Organic Advantage

Dec 13 2024 19 mins  
In this special episode of The Natural View from SupplySide West 2024, Tess and Patrik Barr of Bright Pharma Caps, Inc., talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about: The world’s first NOP certified organic vegetable capsules. What it takes to be truly organic in compliance with the USDA. The issue of organic fraud. Questions brands

The Natural View: Sandra Lee on People-First Leadership & the Rising Importance of Testing Labs

Dec 03 2024 23 mins  
n the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including NJ Labs. And in this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.

Dr. Darrin Starkey on Trace and its ConcenTrace Mineral Drops

Oct 21 2024 35 mins  
In this episode of The Natural View, board certified naturopathic physician Dr. Darrin Starkey, Director of Education at Trace, discusses magnesium shortfalls and the benefits of ConcenTrace mineral drops. Tune in to learn: How common are magnesium shortfalls? What are the most common signs of magnesium deficiency? Who can benefit from supplementing with magnesium? And more! Conten