Agency Blueprint

Mar 07 2025 174 ep. 22 mins 9
Agency Blueprint Podcast artwork

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

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Season 15 | Ep 174 | Agency Investment – The Dos and Don'ts with Calvin Wilder

Mar 07 2025 22 mins  
Are you making the right financial decisions to scale your business effectively? Financial decision-making for business owners can be complex but differentiating expenses from investments and focusing on risk assessment and ROI can make a difference. In this episode of The Agency Blueprint, I’m joined by Calvin Wilder to discuss the dos and don’ts of agency investments. Ca

Season 15 | Ep 173 | A Balanced Scorecard for Performance Measurement

Feb 28 2025 23 mins  
How can balanced scorecards and KPIs transform your business success? Well-designed performance metrics bring transparency, align teams, and streamline decision-making processes. In this episode of The Agency Blueprint, we discuss the transformative potential of balanced scorecards and well-structured key performance indicators (KPIs) for businesses. We also explain how to bre

Season 15 | Ep 172 | Implementing a Client Feedback Loops to Drive Continuous Improvement

Feb 21 2025 15 mins  
How can you elevate client delivery by harnessing the power of continuous feedback and improvement? Positive and negative client feedback is crucial and can inform strategies that boost retention, ROI, and long-term relationships. In this episode of The Agency Blueprint, I discuss the value of creating client feedback loops to uncover blind spots and enhance client experiences

Season 15 | Ep 171 | State of Industry and Prediction with Emily Cohen & Hunter Vargas

Feb 14 2025 34 mins  
How can your creative agency thrive in an evolving industry? The current state of the industry demands creatives to learn strategies for growing a creative business and building stronger client relationships. In this episode of The Agency Blueprint, I’m joined by Emily Cohen and Hunter Vargas to discuss the state of the creative industry, the growing importance of transparen

Season 15 | Ep 170 | Client Churn Indicators with Masud Hossain

Feb 07 2025 26 mins  
How can understanding client behavior and refining your processes transform your approach to retention and growth? By identifying behavioral cues that indicate potential churn, agencies can take preemptive steps to retain clients. In this episode of The Agency Blueprint, I’m joined by Masud Hossain to discuss churn indicators in agencies and how to improve client retention.

Season 15 | Ep 169 | Building Resilience: Preparing Your Agency for Economic Downturns

Jan 31 2025 22 mins  
How can your business stay resilient during potential economic downturns? How do you navigate both micro and macroeconomic shifts while safeguarding your business? Many businesses thrive during booms but fail due to poor adaptability when conditions change, and the only way to avoid this is by staying prepared. In this episode of The Agency Blueprint, we discuss strategies for

Season 15 | Ep 168 | Mastering Omnichannel Marketing

Jan 24 2025 18 mins  
How do you effectively engage potential clients in today’s crowded market? Have you heard of omnichannel marketing? This approach integrates multiple channels into a cohesive strategy that consistently engages prospects. In this episode of The Agency Blueprint, I discuss the power of mastering the omnichannel marketing strategy in a competitive landscape. I explain the psych

Season 15 | Ep 167 | Harnessing the Power of Data Analytics for Client Success

Jan 17 2025 21 mins  
How are you harnessing the power of data analytics to achieve long-term success with your clients? Measurable business outcomes clarify performance, highlight areas for improvement, and drive sustainable client relationships. In this episode of The Agency Blueprint, we discuss the importance of harnessing data analytics as a key strategy for long-term success. We also explore

Season 15 | Ep 166 | Developing a Comprehensive Client Onboarding Process

Jan 10 2025 19 mins  
Are your clients truly set up for long-term success? A well-crafted client onboarding process can make or break your partnerships. The first 90 days are critical; they either nurture client loyalty or risk early disengagement. In this episode of The Agency Blueprint, I discuss the importance of developing a comprehensive client onboarding process to shape long-term client rela

Season 14 | Ep 165 | Planning for 2025

Dec 20 2024 23 mins  
How are you defining success for 2025? Are you setting clear, measurable goals that are ambitious yet realistic? The right planning involves aligning your team with a vision and mission and breaking goals into manageable quarterly milestones. In this episode of The Agency Blueprint, we share a comprehensive guide to strategically planning your creative agency's success in 2025