The Business Storytelling Show

Nov 01 2024 762 ep. 24 mins 35

The Business Storytelling Show Podcast artwork

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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697: What works today in word of mouth marketing?

Nov 01 2024 23 mins

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com

696: How product, brand marketing, and content marketing work together

Oct 24 2024 24 mins

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout j

695: What is scorecard marketing and how does it work?

Oct 22 2024 22 mins

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

694: Solving problems in broken businesses

Oct 21 2024 23 mins

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

BONUS: How to book your appearance on The Business Storytelling Podcast

Oct 20 2024 3 mins

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

693: How to use AI for brand visibility

Oct 17 2024 23 mins

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com

692: Accessibility in podcasting

Oct 12 2024 22 mins

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http://dominiquedunlop.com

691: Why you can't overlook accessibility in your marketing

Oct 10 2024 24 mins

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

BONUS: Is your marketing saying things that can't be unheard?

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

690: AI-Powered Storytelling: Personalizing Your Business Narrative

Sep 18 2024 24 mins

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expert, joins me on Episode 690 of "Th