Avidly Talks

Feb 02 2025 144 ep. 30 mins 110

Avidly Talks Podcast artwork

'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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141 - SEO and search aren't broken, the internet is with Dale Bertrand | Avidly Talks

Feb 02 2025 30 mins

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO pra

140 - Customer Onboarding and Success in B2B SaaS with Arrows CEO Daniel Zarick | Avidly Talks

Jan 26 2025 32 mins

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and tr

139 - Stand the F*CK out in marketing with the amazing Louis Grenier | Avidly Talks

Jan 19 2025 56 mins

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding custo

138 - Worried about your WordPress? How to choose the right CMS | Avidly Talks with Romi Dexter & Nick O'Neill

Jan 15 2025 36 mins

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks, Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilitie

137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks

Dec 19 2024 32 mins

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation

136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks

Dec 12 2024 43 mins

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among market

135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks

Dec 05 2024 37 mins

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, em

134 - Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks

Nov 28 2024 37 mins

Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing

133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand

Nov 21 2024 34 mins

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding.

132 - Why you need to grab your customer's attention in 2 seconds with Erik Modig | Avidly Talks: Marketing

Nov 14 2024 26 mins

In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistake