It Depends

Feb 21 2025 77 ep. 64 mins 1
It Depends Podcast artwork

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

  Health & Fitness  Business
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75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!

Feb 21 2025 87 mins  
In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to CrossFit, the challenges he faced as a gym owner, and his transition to entrepreneurship. Dan emphasizes the importance of community in fitne

74. Kev DO NOT listen to this one, CFG rule change, and new coaches

Feb 03 2025 62 mins  
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: [email protected] |

73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?

Jan 09 2025 53 mins  
In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of family traditions, before diving into the rising trend of continuous glucose monitors and their implications for health and wellness. The conversation concludes with

72. New FTC rules, don't be a hoarder, TOP 50% Y'ALL

Dec 14 2024 57 mins  
In this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the classics?—and discuss why making phone calls might be the simplest (yet hardest) way to grow your gym. Katie shares stories of her daughter

71. It's been a minute

Nov 20 2024 46 mins  
In this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the importance of community and connection in fitness, and the impact of loneliness on mental health. The discussion also touches on personal traini

70. Making sales calls, Rogue vs Concept 2, take a break

Oct 20 2024 62 mins  
Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist. The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a conf

69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.

Oct 05 2024 58 mins  
Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and ma

68. Affiliate summit, to discount or not to discount, and level up your education

Sep 20 2024 58 mins  
In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversatio

67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet

Sep 12 2024 50 mins  
Worst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Tim

66. Totally worth the wait, Jordan's Games experience, showers, and science food

Aug 27 2024 60 mins  
It's been a while. Cut us some slack. And enjoy. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt Cro