Cheat Codes: Play The Marketing Game On Easy Mode

Hockeystack has The Flow. Lavender has LavenderLand. We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception. In this episode, we dive into the real reason we'

Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.

Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps.

In this episode, Todd and Obaid go over Part 7 of The Easy Mode Framework, Performance. There are six things you want to look at when trying to understand the performance of the content you're creating based on this framework. We'll speak in detail about seeing an increase in engagement from your ICP, questions/comments you can dive deeper on from your ICP, DMs/relationships with p

In this episode of Cheat Codes, Todd & Obaid go over Part 6 of The Easy Mode Framework, Distribution. We go over the bad advice that is out there on this topic and then discuss a practical plan you can create and follow at your company to effectively distribute your content. 

In this episode of Cheat Codes, Obaid and Todd go over Part 5 of The Easy Mode Framework, Creation. Creation is broken down into 4 smaller parts: Substance & Delivery, Effort/Payoff, Substance & Delivery, and the Consumption Experience. Instead of this part of the framework going over how to create content (since you already know that), it goes over important things you sho

We're back with The Easy Mode Framework. In this episode, we're going over Part 4, Ideation. Once you go through the first 3 parts of this framework and run these processes at your company, you'll end up with a lot of information. What do you do with all that info? How do you take it and turn it into content? Through an ideation process we call The 4-Step Thought Process. Step 1 of

In the third part of the Easy Mode Framework, we discuss Strategy. This part is broken down into two sections: The 5 Prerequisites of Ideation & The Realm of Relevancy. The 5 Prerequisites of Ideation are Product, Narrative, Audience, Objectives, and Different Content Formats. The Realm of Relevancy is a map of your strategic narrative that serves as a bridge between your narra

In the first episode of our Easy Mode Framework, we discussed Idea-Driven Content and the mindset shift it brings in order to answer the question, "how do you make good content?" In part two of the framework, we are covering what we call the Content Journey. Understanding the fundamentals of the content journey will help you answer the question, "what is the purpose of my content?"

You've heard people say, "you need to make good content." But what does that really mean? Good content can be presented in a variety of different ways. So, how do you know if the content you're creating is "good" or not before it achieves its desired outcome? We have come up with a framework that takes you through 3 phases of creating "good content": Mindset shift, Strategy, and Co